Remove help keyword
article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

article thumbnail

7 Ways To Update Old Content To Boost Your Website’s Traffic

Valasys

Google has even used the freshness of content as a ranking factor since 2011. Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. These are some points you should be pondering when looking to optimize keywords for your old content that failed to rank at the time.

Traffic 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 14 Best Content Planning and Research Tools

Webbiquity

There are also a number of tools that can be helpful with both content ideation and research. For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Pricing: free.

Planning 145
article thumbnail

Everything You Need to Know to Dominate Local Search

Hubspot

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

article thumbnail

The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

Hubspot

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. As you can assume, it's well worth understanding. But that's easier said than done.

article thumbnail

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Use the Right Keywords. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Keywords: Incorporates search terms appropriately. Use the Right Keywords. Keyword research helps you: Determine what topics people are talking about. Update Old Content.

SEO 87
article thumbnail

When Did Programmatic Advertising Start: A History Lesson

Rev

It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.