An Inconvenient Truth: Your Advertising is Invisible
Digital B2B Marketing
APRIL 11, 2012
Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. They are simply one more quality indicator and data point that may help explain results or behavior of media partners.
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