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Digital B2B Marketing

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. They are simply one more quality indicator and data point that may help explain results or behavior of media partners.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. This is a gap social media measurement companies need to help close. Would a 2008 social media impression be comparable to a 2011 impression? Follow @jaybaer @jaybaer Jay Baer. CMO at KMART says TV is easier to track than social. I disagree.

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Selling your Lead Generation Content

Digital B2B Marketing

But investing even more money in the same old networking infrastructure, storage, servers and bandwidth is not going to help you reach your strategic goals. The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. It immediately looks like it is out-of-date information.

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10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. of US traffic in 2012 was from mobile devices, and Walker Sands tracking shows mobile traffic increased by 102% from Q4 2011 to Q4 2012.

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Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

How many only help others after weighing the benefit to themselves? If it is a disaster of overwhelming proportions, like Japan, or the challenges facing the homeless, veterans or orphans in our local community, we give to help others, expecting nothing in return , and appreciating a simple and heartfelt thank you when we receive it.

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Four Insights for Cloud Computing Marketers

Digital B2B Marketing

Cloud providers must give them confidence they will help, not hinder, their ability to deliver. Cloud providers should help companies understand the internal infrastructure demands and skill sets required. Reply Eric Wittlake says: March 9, 2011 at 10:00 pm Taylor, thanks for the comment.

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Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. It helps avoid the mistake of chasing volume from lower quality sources. Answer 2) Go to the website.