2011 - B2B Marketing Zone

15 things marketers should stop doing and thinking in 2011

Chris Koch

DECEMBER 28, 2010

But influence in social media isn’t purely a numbers game (though numbers can certainly help). What things do you wish we would stop doing and saying in 2011? In traditional media, influence comes from sheer numbers—the more subscribers to your newspaper, the better. It’s also about the degree of interconnectedness. Tweet This Post.

Planning

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How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

JULY 29, 2011

On June 20, long after the bloggers had already moved on, McKinsey finally made the survey and its methodology transparent and issued a cranky and defensive statement about the survey that helped things not at all. Here’s why: One of the most compelling things about the article is its boldness.

Social Media

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B2B Marketing Zone

Chris Koch

15 things marketers should stop doing and thinking in 2011

How social media muteness endangers your company: The crisis at McKinsey

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