Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!)

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 98

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Add this by: Using Google’s URL Builder Tool.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Add this by: Using Google’s URL Builder Tool.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try? 2018 – 89.9° /88.0°

Google 69

Google Verticals Click Rate Eye-Tracking 69

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Even by 2022, Morgan says, AI will replace many of the tasks of data analysts, freeing them to work on other tasks. Content marketers can use keywords in a whole new way — to answer questions — to become the one Google suggests when potential customers are out and about. And much more.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Webbiquity

JANUARY 30, 2012

Web Traffic Tracking Alternatives to Google Analytics by uber.la. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Not too surprisingly, All in One SEO Pack, Akismet and Google XML Sitemaps top the list. WordPress SEO – 10 Essential Actions by WP Blog Talk.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Oktopost

SEPTEMBER 8, 2022

Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Working well with data. Learn how to work confidently with data. Writing well. Presenting and communicating flawlessly.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Working and tweeting from New York, Michelle is a creative director, brand strategist, and author of The BrandForward Blog. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Christopher attributes the move in the right direction to all the work the team had done in rebranding around defining the true identification of the brand.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Brandwatch Marketing

OCTOBER 25, 2023

So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

OCTOBER 10, 2018

Five things you need to know about Google+ shutting down. Most content marketers basically fall into one of two categories: (1) You created a Google+ account years ago, but abandoned it and haven’t known what to do with it since then, or (2) you just remembered that your organization totally has a Google+ account.

Marketing AI 67

Marketing AI Google Mobile Advertising Internet Marketing 67

Marketing Insider Group

MARCH 12, 2014

One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. The Changing Nature Of Work.

Work Management 100

Work Management Demographics Loyalty Youtube 100

Contently

DECEMBER 11, 2017

This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. So, what now?

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. By pushing contacts who aren’t ready to buy through our systems, we slow down our operations and create extra work for ourselves. Good riddance.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

Zoominfo

APRIL 24, 2019

But, just as Google’s ranking algorithm is ever-changing, so is SEO. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Our advice?

Tactics 189

Tactics Cost SEO Lead Scoring 189

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. ” In 80 AD, the Roman poet Martial was hardly flattered by the mimicry of fellow bard Fidentinus when he accused the contemporary of ripping off his work and taking credit for it. One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. According to Google’s announcement on August 19, 2022, that includes content that is unoriginal, is low quality, and was created primarily for search engines, not for the benefit of users.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. How do the new keyword targeting options work? New keyword targeting feature rolling out globally by Google Inside AdWords.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs.

Training 214

Training Planning Work Management Marketing Management 214

Biznology

JUNE 1, 2012

You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. First, in early 2011, it was Panda. If you are in that situation, and your response is to try to find out what Google is looking for now, that’s probably not the best response.

Google 80

Google Search Marketing High Quality Lead Rules 80

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Image via CrunchBase. An SEO Boost. The Downsides.

SEO 80

SEO Google SERP CTR 80

ClearVoice

NOVEMBER 4, 2022

Learn from those in the field doing the real work and seeing results. Whether you need help with your Google My Business profile, meta tags, or split testing, they have you covered. Grab your coffee and get inspired before work. Social Media Hat has been around since 2011 and has won awards for its marketing content.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. Sample review: “Super user friendly, works perfect and is very affordable!

Planning 145

Planning Research Tools Best Practices 145

Brandwatch Marketing

MARCH 7, 2023

That works out at a new social media user every 15 seconds. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

MARCH 12, 2012

.” as she points out), starting with making sure the post is newsworthy (“how-to” guides work well for blog posts, not so well for news releases) and ending with using third-person AP-style writing for the release. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch.

PR 100

PR Blogger Tips Best Practices 100

Tomorrow People

OCTOBER 26, 2017

In November 2011 we killed email marketing. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). RIP EMAIL MARKETING. Why did we do it, you ask? Three words: Batch.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Navigate the Channel

AUGUST 3, 2023

Tip 2 If you are creating a presentation with other presenters, such as a building materials sales or marketing team, and your strength is collaboration and brainstorming with others, consider Google Slides. Part of the Google Workspace office platform, Google Slides was envisioned as an alternative to Microsoft Office’s PowerPoint.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. All of this contributes to the massive shift in the way that businesses work. As soon as you end your Google ad, the return is zero. That strategy isn’t working for them. It’s only been 17 years.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

SnapApp

JULY 9, 2012

Last year, Google added its own social media platform to its already successful suite of applications. Despite predictions of wild success -- after all, this was Google ?doing in 2011 ?-- How Google+ Works. Despite Google's reputation, not everything about this project has lived up to expectations.

Google 48

Google Social Media Rules User-Generated Content 48

EMagine B2B Blog

MARCH 21, 2019

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. To understand Dynamic Search Ads, you’ll need to know a bit of Google Ads history. Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. DKI let Google automatically insert a searcher’s query into the ad’s headline.

PPC 96

PPC SEO Ads Lead Scoring 96

Scoop.it

MARCH 21, 2023

What does Google consider a reliable source, good enough to rank high? E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. ” Now Google also evaluates content based on the extent to which its creator has first-hand experience in the topic.

SERP 80

SERP Long Tail Marketing Dwell Content 80

MLT Creative

JANUARY 31, 2011

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011. technologies to drive communication results. Find out here!

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

KoMarketing Associates

FEBRUARY 21, 2012

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. Year : 2011. Key Takeaways from Video: How Search Engine Optimization Works. Google’s Matt Cutts | How to Get Better Visibility on Google. A Lighthearted Interview with Google from USA Today.

SEO 120

SEO Video Marketing Wikipedia Link Building 120