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A Complete Guide to the Google Panda Update: 2011-21 via @sejournal, @MrDannyGoodwin

Search Engine Journal

Learn everything you need to know about Google Panda. The post A Complete Guide to the Google Panda Update: 2011-21 appeared first on Search Engine Journal. Check out why it was launched, what we know about the algorithm and a complete timeline.

Google 97
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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

SEO 161
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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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Google Search Results Explained: Bottom Google Ads

ClearVoice

What are bottom Google ads? Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results. This way, the person searching doesn’t feel overwhelmed by seeing one ad after the other.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137
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What You Need to Know About Google’s Helpful Content Update

RebelMouse

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. According to Google’s announcement on August 19, 2022, that includes content that is unoriginal, is low quality, and was created primarily for search engines, not for the benefit of users.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?