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Social Media: The Journey Begins With You

Marketing Insider Group

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

And they’ll follow the magic fairy dust of Google and Facebook. Luke Hughes of Origym built his long-term content strategy on SEO needs, knowing that Google prefers long-term consistent SEO strategies and so his rank would improve, thus bringing in more awareness and more leads. But the sales funnel is more complicated than that.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Get Satisfaction Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

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18 Customer Loyalty Program Software Options For Your Business

Referral Rock

The loyalty program part of Clover launched in 2011 as Perka, a standalone loyalty program software. Customer feedback and NPS: Thanx gives your business a strategic advantage and helps you identify valuable customers and track satisfaction. Clever integration with Apple Wallet and Google Pay: goodbye, cumbersome paper cards!

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

There have been a number of misconceptions and half-truths circulating about mobile optimization, mostly as extremist responses to major announcements by tech companies like Google, and a panic that’s set in thanks to the rising trends of mobile use in most demographic segments. Google’s response. User experience. Rising importance.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? billion searches on Google each month; one-third of U.S. And much more.