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What is Good Engagement Rate?

Oktopost

After sending his condolences to all former Vine and Google+ specialists, who became specialists in a trend, Matt then challenges marketers to focus more on becoming marketing generalists, and hone their skills of media literacy. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011. Turn it into actions.

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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014.

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Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

They offer direct integration with Google Analytics and Facebook Pixel. As you use this virtual event platform comparison guide, you may consider the needs of your users. Can you create an experience that people will not forget in an online setting? Can you exceed your attendees’ expectations ? Needs are going to be different. Accelevents.

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Best and Worst Super Bowl Commercials of All Time

Outbrain

Volkswagen 2011 – Darth Vader. Father comes home in a sleek Volkswagen, and – unseen by his son – clicks the remote car lock so the little boy discovers his ‘real’ inner Darth Vader! Google 2020 – Loretta. Google turned on the nostalgia and the tears with a tribute by a loving husband to his late wife Loretta.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

I first joined Acquia in 2008, leaving in 2011 to run a non profit. 30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. At first, “customer experience” meant websites.

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How Google+ Is Changing the Web, Even Though No One Wants It To

Hubspot

Google gave the world something it didn't want with the launch of its social network, Google+. Any market research Google conducted likely told them that people didn't want yet another social network. Google, without a successful social network component to its platform, would quickly become irrelevant.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). In fact, both Google and Facebook have been better positioned as marketing technology power players than LinkedIn — but Microsoft’s acqusition of the company changes that.