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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Apparently Google thinks this guest post from November 2014 still provides valuable insights. #4: Okay, maybe just a little further ado.

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2011 B2B Marketing Outlook, According to Google

The Point

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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Google Search Results Explained: Bottom Google Ads

ClearVoice

What are bottom Google ads? Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results. Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results.

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B2B BloggingTrends in 2011

Ambal's Amusings

Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Why or why not? Why or why not?

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Post on Google Buzz. You can download the executive summary for free (or pay $400 for the full report ). Tweet This!

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Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

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