Zoominfo

APRIL 24, 2019

Keyword stuffing. Keyword density refers to the number of times a keyword appears on a page, and for a while, it was a good benchmark for search algorithms to assess a page’s value and relevance for a given keyword. In the past, keyword stuffing resulted in a positive impact on search rankings. Meta keyword tags.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Content marketers can use keywords in a whole new way — to answer questions — to become the one Google suggests when potential customers are out and about. As Anita Lettink shows, that old saw is a bit of a myth. And much more.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try?

Google 69

Google Verticals Click Rate Eye-Tracking 69

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. What does Google consider a reliable source, good enough to rank high? First and foremost, a content writer needs to understand the factors behind high-quality assets.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Webbiquity

JANUARY 30, 2012

Web Traffic Tracking Alternatives to Google Analytics by uber.la. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Hubspot

SEPTEMBER 24, 2013

Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. Why, Google. What All This Means.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Contently

DECEMBER 11, 2017

This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. So, what now?

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

ClearVoice

NOVEMBER 4, 2022

Whether you need help with your Google My Business profile, meta tags, or split testing, they have you covered. Recommended pick: How to Build a Keyword Strategy [Free Template] , where the head of content, Joshua Hardwick, shares what goes into a great keyword strategy. The content leans towards SEO and case studies.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. How do the new keyword targeting options work? New keyword targeting feature rolling out globally by Google Inside AdWords.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

EMagine B2B Blog

MARCH 21, 2019

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. To understand Dynamic Search Ads, you’ll need to know a bit of Google Ads history. Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. Examples of Dynamic Keyword Insertion in Ads.

PPC 96

PPC SEO Ads Lead Scoring 96

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. How does Google rank content? Google assesses thousands of signals to rank pages, and with the rise of machine learning, ranking factors are somewhat mysterious. Not even Google can precisely state every factor.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. According to Google’s announcement on August 19, 2022, that includes content that is unoriginal, is low quality, and was created primarily for search engines, not for the benefit of users.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Webbiquity

APRIL 5, 2012

How can you take advantage of Google Places to increase your local search visibility? Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Optimizing Your Google Places Page by The Daily SEO Blog. Which SEO tools are most useful in supporting local SEO efforts?

Tactics 100

Tactics SEO Tips Best Practices 100

Tomorrow People

OCTOBER 26, 2017

In November 2011 we killed email marketing. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). RIP EMAIL MARKETING. Why did we do it, you ask? Three words: Batch.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Valasys

AUGUST 10, 2023

Google has even used the freshness of content as a ranking factor since 2011. Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. These are some points you should be pondering when looking to optimize keywords for your old content that failed to rank at the time.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Assess your keywords. When you choose keywords for your PPC campaign, you should consider the search volume, match type, and negative keywords. Conversion Rate.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Sample 145

Hubspot

NOVEMBER 14, 2018

Generally, the more high-quality content you publish, the more opportunities there are to rank for keywords. To drive organic growth, Tim needed to avoid Google’s algorithm penalties, so it’s important to note that quality was pivotal for his success. The number of keywords Nerdwallet and Big Banks rank for: Nerdwallet: 1.7M.

Startups 69

Startups Google Press Domain 69

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts. Google prefers to provide quick and accurate results to speech-based queries.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

KoMarketing Associates

FEBRUARY 21, 2012

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. Year : 2011. A Brief Introduction into Keyword Research. Google’s Matt Cutts | How to Get Better Visibility on Google. By : Matt Cutts from Google & Jefferson Graham with USA Today.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Biznology

JUNE 1, 2012

You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. First, in early 2011, it was Panda. If you are in that situation, and your response is to try to find out what Google is looking for now, that’s probably not the best response.

Google 80

Google Search Marketing High Quality Lead Rules 80

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. As soon as you end your Google ad, the return is zero. In 2011, I worked at SAP, an international software company that’s certainly a leader in the field. You reach by using the keywords the use.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

seo.co

FEBRUARY 15, 2022

Facebook and Google United. Recognizing clickbait as a new form of spam, both Google and Facebook (two of the web’s biggest authorities) have begun taking measures against it. Google has all but eliminated the worst clickbait offenders from its search results. Clickbait makes it hard to rank for specific keywords and phrases.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Hubspot

MAY 7, 2020

Google changed the game. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Google's research also indicated that word of mouth was a definitive factor in swaying that moment. But that study wasn't the only bombshell Google dropped in the early 2010s. And it did just that.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Keywords: Incorporates search terms appropriately. Use the Right Keywords. Understand Search Engine Ranking Factors.

SEO 87

SEO Tips SERP Content 87

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Mailmunch

MARCH 4, 2021

The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011). The recognition accuracy of the main players in the voice assistant market (Google, Apple, Amazon, Microsoft) is close to 100%. Voice search option in the search bar.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Webbiquity

MARCH 12, 2012

Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Rev

SEPTEMBER 2, 2019

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

MarketMuse

NOVEMBER 6, 2018

Since the release of the Panda algorithm in 2011, Google has been cracking down on low-quality content. That includes blog posts stuffed with keywords, duplicate content, clusters of low-quality pages, pages with a low word count, and shallow content.

Content 46

Content Keywords Google 46

Hubspot

SEPTEMBER 30, 2013

Remember that day when Google encrypted all keyword data without telling anyone? But if we’re honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it’s hard to say we didn’t see this day coming. Create a Google Webmaster Tools Account.

Keywords 28

Keywords Google Tools CTR 28

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. It’s not easy to fool a search engine algorithm in 2021.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111