Paul Gillin

JANUARY 16, 2012

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The term “social business” has been gaining traction in the last year. “It’s not just about demand generation but incorporating social it into all aspects of your business.”

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. These four criteria provide a framework for making a rapid and relevant decision about new platforms and opportunities like Google Plus.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

AUGUST 9, 2012

During the Occupy Wall Street protests in New York in 2011, for example, the #needsoftheoccupiers tag made it possible for supporters to identify and respond to requests from protesters for everything from books to pizza [2]. 2] Occupying Wall Street: The Inside Story of an Action that Changed America (New York and London: OR Books, 2011) p.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. This is the time of year when a lot of people make predictions.

Social Media 50

Social Media Media RSS Verticals 50