ViewPoint

MARCH 27, 2014

A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. Use voicemails and emails with compelling content to generate and follow-up on leads. A survey Of 175 B2B buyers reveals what they want to see on vendor websites. Voicemails work.

Social Media 120

Social Media Work Management Marketing Management Media 120

Ambal's Amusings

DECEMBER 31, 2010

Which content should be gated to generate leads? Killer Questions to Ask Before Starting a White Paper Project. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Go ahead and blaze many trials in 2011! Conversation.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Does this reflect the reality in your organization going into 2011? Thank you for following and contributing to this blog.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. The formula not only incorporates relevant content, user-generated content, and promotional content, it calls for a variation in the form.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Digital B2B Marketing

MAY 31, 2012

Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers. Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Article Submission Sites.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

ViewPoint

DECEMBER 8, 2011

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 27, 2011

by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? Marketing generates and nurtures leads until they are sales-ready. Lead Generation: Have You Evolved Past Cold Calling? With the new changes in B2B sales, namely Sales 2.0 Thanks to Sales 2.0

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Follow these six ways for increasing conversion rates and improving lead generation: 1. Include a mock-up of the white paper or photo of the webinar presenter. Test: Testing is an essential tool for lead generation. Use these tips to build the most efficient landing page for lead generation and fueling the sales funnel.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Augmented Reality For B2B Marketing in 2011?" and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

ClearVoice

OCTOBER 5, 2020

Sometime around 2011, I stumbled across Pinterest. We just published a white paper, ‘It Pays to Be Positive,’ that goes into more detail about the value of positivity to advertisers and how they can leverage it for their business. I’m excited about Story Pins!

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Marketing Insider Group

SEPTEMBER 3, 2013

The Problem in Brief : Many brands overcompensate for their role as content publisher by generating a ton of content and indiscriminately amplifying it across as many channels as possible. Adopt a center of Excellence approach that is both dynamic and inclusive. Pain Point Two: Figuring out the best way to “feed the content beast.”.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Industrial Marketing Today

OCTOBER 25, 2011

That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Several studies have shown that these lead generation challenges hold true across the board in B2B marketing. This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart).

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

ViewPoint

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ Bob adds, “I’m afraid that companies become so dependent on the technology and content management and lead generation that they’ll forget those basics.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. One could argue both are right.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. Drive Social Media ROI with Content Marketing.

Social Media 140

Social Media ROI Media Correlation 140

SnapApp

AUGUST 20, 2015

Sarah Goliger described the challenge of quality versus quantity leads as early as 2011: A shorter form usually means more people will be willing to fill it out, so you’ll generate more leads. Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Marketing Insider Group

DECEMBER 1, 2010

The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. Augmented Reality For B2B Marketing in 2011?" I especially was glad to see content programs listed under your insight-driven marketing comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Industrial Marketing Today

OCTOBER 20, 2011

According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. A community forum overcomes this challenge because new content is user generated. See chart). distribution arm.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. A monthly review will generate at least a handful of blog writing ideas to consider.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | By Joe Pulizzi | Published: December 5, 2011. White papers (19% increase). Contributors.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. White papers? 2011 All rights reserved. When something within your industry changes, you should have a forum so you can quickly post about the change and gain links. Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Social media may be good for 99 things, but lead generation ain’t one of them. 48% have generated customers through Twitter and 42% through Facebook.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JULY 15, 2011

Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source. Free Ebook: Better Business Blogging in 2011.

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40