Digital B2B Marketing
APRIL 20, 2011
The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Filed under: Content , Demand Generation. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.
Digital B2B Marketing
FEBRUARY 4, 2012
.” In other words, QuinStreet is a lead generation company. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Today, publishers are integrating lead generation into everything they offer. Online advertising space is packaged as part of a lead generation program for a small premium cost.
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Digital B2B Marketing
MAY 31, 2012
Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms. Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined.
Digital B2B Marketing
JULY 28, 2011
July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Would a 2008 social media impression be comparable to a 2011 impression? Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact.
Digital B2B Marketing
MARCH 25, 2011
Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?
Digital B2B Marketing
FEBRUARY 13, 2012
To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Modern Media Buying and Enterprise B2B Demand Generation : Outlines the challenge modern media buying faces today in demand generation and a solution marketers need to embrace.
Digital B2B Marketing
MAY 5, 2011
Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. According to a study from Fusion B2B on 2011 B2B marketing priorities , lead generation is the single top priority of B2B marketers , at 26%.
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