The yin and yang of martech
ClickZ
APRIL 29, 2020
In fact, according to Scott Brinker, it has exploded from fewer than 200 solutions in 2011 to nearly 7,000 last year. A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 The rapid growth of martech. Martech’s ecosystem is growing rapidly. billion, by 2023.
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