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The yin and yang of martech

ClickZ

In fact, according to Scott Brinker, it has exploded from fewer than 200 solutions in 2011 to nearly 7,000 last year. Forrester projections show spending on global marketing automation tech hit $13.4 As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The number of Google searches for the phrase have increased 400% since January 2011. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. This was post #3 of Content Marketing Week on Webbiquity. #1:

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing. What started as an infographic of 150 companies in 2011 has ballooned into a list of more than 5,000 martech solutions and is now dubbed a “supergraphic.”

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones.

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7 Ways To Kick Start B2B Sales Teams

Adobe Experience Cloud Blog

Leverage Social Networks – Allow your sales team to use social networks throughout the day to connect with target audiences, answer questions popping up in conversations and ultimately understand the prospect better.According to a recent Forrester survey, 57% of shoppers use recommendations in the decision making process.

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Lights, Camera, Conversions: How to Create Video Landing Pages That Convert

ConvertKit

That's a staggering statistic. Since founding Vermillion in 2011, the small-but-mighty team of five has shot videos across the world for clients of all sizes, most notably Jaguar Land Rover, Philips, and Real Good food, generating millions of views and glowing recommendations from their clients. What are video landing pages?

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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!