The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Whether you decide to formally create this new marketing position or keep things the way they are for now, one thing is certain – your content is more king than ever.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 85% of people more likely to purchase a product after watching a product video. About 50% of those who viewed an online marketing video went on to make a purchase for their business. comScore and Nielsen ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Customer Experience Matrix

FEBRUARY 12, 2013

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* Since priority presumably translates to purchase intent, that seems to foreshadow a decline in new sales.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. With the businesses and individuals making more purchase recommendations, the language of technology selling has changed.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. CFOs are also more involved through all stages of the purchase decision. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. A recent study on the buying habits of millennials in the US found that 73% of them drive product and service purchasing decisions. How does mobile usage influence the purchase process?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Conductor

APRIL 28, 2020

In 2011, after a lockout-shortened training camp that rushed players into preseason competition, 10 Achilles tendon injuries occurred over the first 12 days of training camp. Warranties, Return Policies, and Protection Plans Make sure your customers feel safe when purchasing from you by highlighting your various safety nets.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

The ROI Guy

FEBRUARY 14, 2011

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. Further, there are more decision makers involved in the purchase process, especially more involvement from CFOs and financial executives.

Allocation 40

Allocation Research Practices Forrester 40

The ROI Guy

JANUARY 16, 2014

3) Purchase decision making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. As a result, organizations have learned how to “Do More with Less”.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Hubspot

NOVEMBER 18, 2011

The B2B marketing automation industry will reach $325 million in revenue by the end of 2011. 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. Source: Forrester Research) Tweet This!

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

The ROI Guy

JANUARY 8, 2013

But delivering incremental revenue is a challenge, as tech-purchasing decisions have fundamentally and permanently changed. IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JULY 9, 2013

But delivering incremental revenue is a challenge, as tech-purchasing decisions have fundamentally and permanently changed. IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago (growing from 5 to 7 decision makers per purchase).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

3) Purchase decision-making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. As a result, organizations have learned how to permanently “Do More with Less”.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. According to Forrester, mobile advertising in the U.S. million by the end of 2011. Trend 1 - Mobile Advertising Spend is on the Rise.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

AUGUST 5, 2011

When asked whether Facebook or Twitter influenced their customers’ decisions to purchase however, the data gets a bit fuzzier. A 2011 report released by Experian on digital marketing trends highlights the gap between the multi-channel data that most companies have and the insights they need to improve their marketing.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Do these features yield cost savings that make the purchase price savings moot? Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." In terms of both department size and budget, Marketing is on the rise. Social Media as a Core Skill.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

The ROI Guy

NOVEMBER 8, 2006

In order to realize the up-sell / cross-sell benefit, the call center staff needs to use the solution as expected, this changes the relationship with the customer, and the customer reacts by purchasing more – a complex set of cause and effect in order for quantifiable benefit to be achieved. They do if they are. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community.

Twitter 100

Twitter Tactics Tools Tips 100

The ROI Guy

SEPTEMBER 4, 2007

On average a 2 x CPU server costs $4,000 per year in three-year amortized hardware purchase, and annual support and maintenance contract costs. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. CIO Priorities for 2011 Indicate Continued Frugaln. They do if they are. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Hubspot

DECEMBER 14, 2012

to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. was 84% in Q3 2012, which was down about 5% compared to the same period in 2011. Source: Forrester Research, “Email Marketing Forecast 2012 – 2017? (Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Heinz Marketing

DECEMBER 31, 2018

So when we first met, I want to say 2011, I think that trade show, we just rolled out the first version of G2 Crowd years ago. And I think purchase advice has come from a variety of people in the past. Matt Gorniak: Absolutely. I think you’re right, it is different, but it’s not different, if that makes sense.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

KoMarketing Associates

JANUARY 18, 2018

As an actionable insight, approximately three-quarters of customers said content that includes original research influences purchasing decisions. B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Content Standard

NOVEMBER 27, 2017

It’s February 2011 and Google, whose mission is “to organize the world’s information and make it universally accessible and useful,” is none too pleased—because, well, much of the content that SEOs are elevating in Google’s search engine results page is blatantly self-promotional and useless. He matters.

SEO 54

SEO SERP Paid Search Agency Planning 54

Anyword

OCTOBER 31, 2018

The industry is growing, and fast; Forrester predicts it will be worth $6.8 When Wirecutter was founded in 2011, it covered mostly Electronics & Tech Gadgets (hence the name). If you do it on a CPC basis it might be cheaper, but you’re not getting those high purchase-intent individuals. billion by 2020. Newsletters.

CPC 52

CPC Cost Per Click Advertising Agencies Newsletter 52

The ROI Guy

JULY 8, 2014

3) Purchase decision-making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. As a result, organizations have learned how to permanently “Do More with Less”.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40