The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. What Now? ”

PR 100

PR Social Media Social Marketing Planning 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Everyone assumed it would disrupt the social media landscape, and our industry rushed to understand how to market on it and how it would influence SEO. It’s simply become a fact that digital marketing is in constant flux.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. percent from 2012 and almost triple the amount spent in 2011. Social media has forever changed the way we use the Internet and consume information. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

ViewPoint

MARCH 6, 2012

For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

APRIL 10, 2012

2011 Marketing and Sales Trends Successes and Failures. Click to start video at this point —In response to my question about 2011 marketing and sales trends that did happen or ones he expected to see but did not happen, Jonathan notes that a primary projection played out as expected: markets and sales remained relatively flat last year.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

Exo B2B

APRIL 11, 2019

Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. In 2014, he published the #1 best seller on Amazon, Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Accenture just released this report stating that “B2B Marketing Executive Are Mission Out On Social Media Potential.”

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Updated Alinean Social Media ROI Calculator - New. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. You can access the original article at: How Manufacturers Can Use Social Media to Win Business.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Moreover, the development of new channels and media types calls for improving your creative skills.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Biznology

OCTOBER 9, 2013

A quick Google search for “social media best practices” reveals 102 million results. “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013). Social Business Business Social Social business social media'

Practices 80

Practices Wikipedia Business Best Practices 80

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Links are Soooo 2011. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving.

Tools 120

Tools Trends Tips Social Networks 120

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

SMB 40

SMB ROI Marketing Budget Work Management 40

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The ROI Guy

NOVEMBER 10, 2014

I n-Control - Highly empowered by access to incredible amounts of research and information via the Internet and social media, buyers have taken control of the decision making process with sales reps being invited later to the game, and ever more competition for each deal. Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

DECEMBER 9, 2010

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

APRIL 14, 2015

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 25, 2011

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ▼ January (10) Is The End of the Social Media Story Already Writt. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

JULY 15, 2009

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. Apps can be promoted on your website and via online media. BCG predicts this will grow to 70% by 2020.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. However, the quickly expanding net also provides challenges. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Updated Alinean Social Media ROI Calculator - New.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

The ROI Guy

MARCH 1, 2016

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

FEBRUARY 4, 2009

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring. Utilize Sales 2.0 – The dynamics of sales continue to evolve and within the Sales 2.0

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Hubspot

AUGUST 5, 2011

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. ” Furthermore, a Forrester study of U.S. interactive marketing professionals puts numbers to that statement.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40