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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. jeremyvictor. Jeremy Victor. link] #B2B.

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Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. in 2011 , and continue this "timid" growth over the next five years. in 2011 , and continue this "timid" growth over the next five years.

Gartner 40
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The yin and yang of martech

ClickZ

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Forrester projections show spending on global marketing automation tech hit $13.4

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. While that should help address the timing differences, I think there is more to it.

PR 100
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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40
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How To Integrate Intent Data Into Your Martech Stack

NetLine

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. It also helps improve lead scoring, allowing you to identify the most promising prospects. Yes, you read that correctly.

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The next phase of account-based marketing (ABM): Business ecosystems

ClickZ

Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. According to chiefmartec.com, there are over 7,000 martech solutions as of 2019, and the martech landscape has grown year-over-year by double or, originally, triple digits since 2011. The category.