Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

MARCH 12, 2012

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

MAY 6, 2011

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. Digital marketing trends in 2011. In 2011, 33% of the respondents chose this option which is a five point jump over 2010. It is definitely worth it.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

AUGUST 10, 2012

Here are some other key findings from their report: 83% of the companies expect their sales to increase in 2012 and 35% of them are spending more on marketing in 2012 than they did in 2011. 47% of the industrial companies spend more than a third of their overall marketing budget online.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. See chart).

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60