ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective. Many are toys but some are real tools that increase productivity and yield.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. itself, or the hundreds of new social platforms and tools developed to compete in the space. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with.

Social Media 71

Social Media Tools Media Work Management 71

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Facebook now gives you the ability to target your timeline to specific users. Top Tools from Pubcon 2012. Going into Pubcon, I thought I was hip to most of the tools out there. Links are Soooo 2011.

Tools 120

Tools Trends Tips Social Networks 120

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.

Social Media 130

Social Media Generation Media Peer-to-peer 130

KoMarketing Associates

JULY 1, 2014

Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. Created: February 23, 2011. Created: August 17, 2011. Created: August 8, 2011.

Link Building 120

Link Building Paid Content Google Advertorials 120

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Deirdre Breakenridge. dbreakenridge. Diedre is the president of Mango!

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And simplifying our martech tools could mean better outcomes for our teams: For MOps, fewer contacts. Good riddance.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

Sprout Social

APRIL 18, 2022

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.

Verticals 101

Verticals Social Media Media Social Networks 101

Webbiquity

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. If you only use inbuilt analytics platforms (such as Facebook Insights), you can only see the tip of the iceberg.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

PR 100

PR Stats Social Media Twitter 100

Biznology

AUGUST 21, 2018

If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

ClickZ

NOVEMBER 9, 2020

Martech’s proliferation of data and tools can be overwhelming, making it difficult to keep technology up-to-date and staff up-to-speed on how best to utilize the stack. Regardless of size, most companies are using some form of martech, from email automation tools like MailChimp to social media management tools like Sprout Social.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

ClearVoice

NOVEMBER 4, 2022

Semrush has marketing and SEO tools but is also one of the top marketing blogs to help you keep up with the industry. Another site with some great SEO tools is Aherfs. Along with free reports, online training, and tools, Social Media Examiner has many articles to help you navigate your social media marketing. What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

KoMarketing Associates

DECEMBER 14, 2017

Meanwhile, data shows that unlike western countries, Chinese people like to use instant chatting tools to communicate in the workplace. WeChat is the most frequently used tool, preferable over phone and QQ (another social media/instant messaging platform). Insights for digital marketers: . News feed ads are on the rise in China.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

readwrite

APRIL 13, 2012

billion profit last quarter, announced yesterday , was almost as much as Facebook’s revenue for all of 2011. But Facebook has something important that Google doesn’t, and it scares Google’s pants off: Facebook knows who you are , to an incredible level of detail. Because you tell it. Heck, many (most?)

Facebook 40

Facebook Google Adsense Mobile Advertising 40

Martech Advisor

JANUARY 31, 2020

In 2020, many of the same platforms and tools used by the largest companies will also be available to smaller entrepreneurs. Only about 150 companies were operating in that space back in 2011, and now there’s more than 7,000. Now, admins must use third-party scheduling tools or Facebook’s built-in functionality.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Paid Search Agency 65

Customer Experience Matrix

DECEMBER 14, 2016

Data can be read by Tableau and other third-party tools for analysis and reporting. But BlueVenn's signature selection tool has always the Venn diagram (intersecting circles). In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Webbiquity

MARCH 12, 2012

One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. How can PR pros optimize their use of social media tools? Is there really a difference anymore—or is the boundary blurring?

PR 100

PR Blogger Tips Best Practices 100

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. With many choices, it can be a challenge to find the right tool to stay in touch with your friends.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. Chicago, IL: This Advanced Learning Institute’s 3 rd forum will be based on how to use social media and traditional communication tools to engage employees, drive performance and add value. March 23-24, Social Pulse 2011. March 1-2, TFM&A. March 18, L2.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Hubspot

JUNE 9, 2011

Is your target audience on Facebook? Pretty much every demographic is represented on Facebook these days, with more than 600 million active users. But how do you know how much of your target audience is really represented on Facebook ? You don't need a personal Facebook profile to use the tool or to even run ads.

Facebook 28

Facebook Tools Ideal Customer Profiles Demographics 28

Navigate the Channel

OCTOBER 5, 2022

Social media is a critical tool for your event marketing. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. Another excellent follow-up tool is LinkedIn.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011. Facebook has three billion active users. I encourage marketers to think about how we can use videos as an awareness tool — it's a massive opportunity. Since 2010, the marketing world has changed. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100