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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&# Share this on Facebook. Share this on del.icio.us.

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. The bigger gauntlet for marketers on Facebook is sociological. This is #4.

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Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

That was the theme of my recent Webinar at Blogging Success Summit 2011. View more presentations from Jay Baer. Sample Headlines Include ….&#. For new blogs, I recommend writing 50 sample headlines before you write one post. Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We

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46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data]

Hubspot

The 2011 Social Habit report , just released by Edison Research and Arbitron, provides a valuable dive into the demographics and usage of social media. Facebook now reaches the majority of Americans ages 12+. Facebook is driving the majority of social media adoption and usage in the United States. Did anything surprise you?