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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. of the time.

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Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Source: Social Media B2B ).

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46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data]

Hubspot

The 2011 Social Habit report , just released by Edison Research and Arbitron, provides a valuable dive into the demographics and usage of social media. More than half of Americans ages 12+ have a profile on one or more social networking sites. Facebook now reaches the majority of Americans ages 12+. Social Media is the majority.

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How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]

Hubspot

John runs Inbound Zombie , a social media strategy firm, where he helps small businesses and nonprofits develop their social media strategy, specifically focusing on Facebook. Facebook Fan Page Strategy - the dos and don’ts, How to grow your Facebook Fan Page and most importantly why you should! Jumping in Head First.

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Facebook’s Latest Acquisition Aimed at Improving Local Deals

readwrite

Facebook’s acquisition of Rel8tion, a stealth-mode startup out of Seattle, may hint towards the social network’s growing interest in the local advertising space. While Facebook won’t officially confirm what its plans are for Rel8tion’s technology, it’s pretty easy to decipher: location-based advertising.