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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

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2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

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11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Source: Reuters. presidential election.

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When to Get on (and When to Get off) the Social Media Train

ClearVoice

Facebook has made no fewer than 34 changes to the newsfeed algorithm since 2016; everything from prioritizing live video to banning advertisements from fake news sites, each designed to maximize profits for a company already worth a third of a trillion dollars at the end of 2015. Social media fatigue.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. If you only use inbuilt analytics platforms (such as Facebook Insights), you can only see the tip of the iceberg.

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Facebook Dispels Any Remaining Confusion: You Are Its Product

readwrite

In a proposed update to its data use policy , Facebook outlined new features that it says will make sharing information easier, but which also clear up any misconceptions you might have had about what you mean to the company. Facebook, Now With More Faces Recognized. Yes, y ou are the product. You might well have missed all this.