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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Now make the most of that success by personalizing your users’ experience using the same image inside opt-in forms and/or CTAs.

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What Will Your Personal AI Look Like?

Biznology

IBM Watson appeared on Jeopardy in 2011, winning the first place prize of $1 million. All of which is fine and dandy, but it still begs the question: When can I bring home my own personal AI? Still, we’re a long way from these consumer devices turning into personal AIs. A personal AI via smartglasses. But mistakes happen.

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Facebook vs. YouTube: Which is Better for Live Video?

Adobe Experience Cloud Blog

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Facebook has ad breaks currently in beta testing for select users.

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Content and Social Media Marketing Predictions for 2011

Avitage

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. This puts a line of code on client Web sites to gather click stream data, manage first party cookies, and deliver personalized messages.

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Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Facebook advertising will continue to improve — and get more expensive. I want to personally thank the folks at Focus for honoring me with the inclusion along with such amazing social media visionaries.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. ISRs will begin to understand the value of personal branding and how it can impact their sales efforts. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.