Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     Social Buyer Circles.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Hubspot

MAY 25, 2011

Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. While it might make sense for B2B companies to start with a business-focused network like LinkedIn, Facebook certainly has its own place in B2B social media strategy.

Facebook 28

Facebook B2B Landing Pages Internet Marketing 28

Hubspot

OCTOBER 28, 2011

A recent study by Covario revealed that the Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. Covario incorporated into its study each company’s brand reach, engagement, technical construction, and reputation to determine Facebook presence. Increase Your Reach. so leverage it!

Facebook 28

Facebook Business Ad Frequency Budget Programs 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Adobe Experience Cloud Blog

JANUARY 12, 2012

Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. mobile users (more than half of the mobile social media audience) access social media sites almost every day.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Hubspot

FEBRUARY 25, 2016

Perhaps that’s why brands are agog over social commerce. For those unaware, it is the concept of utilizing social networks to increase sales transactions. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. Native Social Commerce Sets Stage Advertisers.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Hubspot

FEBRUARY 23, 2012

Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. Here's how to approach crafting updates differently on Facebook versus Twitter.

Twitter 28

Twitter Facebook Click Rate Lead Scoring 28

SnapApp

MARCH 20, 2012

Given that Google is far and away the largest search engine on the web and participation in the social network is growing, it's time for brands with Google+ pages to make sure their posts are optimized to get the maximum number of views possible. Optimize social snippets. Try to use relevant keywords here, too.

Google 48

Google SEO Lead Scoring Lead Ranking 48

accelerate agency

OCTOBER 14, 2021

As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. Is Facebook a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. Is Facebook a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Budget Marketing Management 40

Outgrow

MAY 23, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . They can network, they can learn from each other. They need an event too. Joe Pulizzi: Well, it was.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

FEBRUARY 17, 2011

In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. Think mini social CRM.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. How many ebooks does your marketing team have in its content arsenal? 3) Skill/Topic/Persona Tags. 6) Chapter Title Pages.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

SEPTEMBER 24, 2013

Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we''re on. Facebook prioritizes newsfeed content based on our past engagement. This social influence on search results can be effective at predicting what content you''ll find most relevant or interesting.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Scoop.it

MARCH 17, 2022

Other factors to consider include competitor analysis and social media analytics. It’s a widespread notion that people don’t read as much as they used to, but text content is still relevant, especially if you are doing search engine optimization (SEO). You will select your audience based on your business goals and market research.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Stats Media Emarketing 100

Hubspot

APRIL 18, 2012

In fact, Gleanster research identifies a direct correlation between the amount of time a prospect spends on a company website engaging with relevant content and the likelihood that those interactions will lead to a sale. Are they active on Twitter, Facebook, or other social networks?

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Convince & Convert

FEBRUARY 14, 2012

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 130

Content Marketing Institute

OCTOBER 26, 2018

Given the topic’s relevancy today, Susan Moeller has updated it. In this content landscape, social sharing alone won’t push content enough to generate business value. To reach the widest possible audience, build authority, and drive traffic, content needs both social shares and backlinks. Content and social sharing.

Marketing & Strategy 101

Marketing & Strategy CMS Development Opinions Paid Search Agency 101

seo.co

DECEMBER 8, 2021

If you’re looking to make some casual friends at a digital marketing conference, you’ll want to bring up some safe, casual topics like social media or video content. In 2011, massive businesses like Overstock.com and JC Penney were penalized for black hat search practices – including manipulative link building.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Optinmonster

JANUARY 15, 2020

There are many mobile marketing definitions floating around but here’s the simple version: Mobile marketing is adapting your marketing efforts to reach users who are interacting with your brand or business from their mobile devices. Encourage Users Check-in From Facebook. 49% of consumers use their mobile phone for shopping.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

The Lead Agency

MARCH 15, 2018

Since its inception, the tumultuous rise in value of Bitcoin has seen the currency valued from $1 in April 2011 to a peak of $17,900 in December 2017. Given the scale of existing peer-to-peer networks, it is near impossible to hack or alter an existing block of information on the chain. Trustworthiness. Efficiency. Paid Advertising.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. What I can speak to is the desire to automate social sharing without losing the human touch. Zoho Social. Click To Tweet.

Curation 110

Curation Tools Enterprise Management Work Management 110

Hubspot

AUGUST 22, 2019

Release date : February 23, 2011. Penguin attempts to better understand how websites were earning their links and ensure that only high-quality, trustworthy, and relevant links were rewarding the sites they led to. Don’t participate in Private Blog Network (PBN) link schemes , which often lead to site penalties. Google Panda. ??

Google 101

Google Lead Scoring Lead Ranking SERP 101

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . A channel could be a device, medium, or network. Does the content you’re retargeting Facebook users with work well on mobile as well as desktop? ( For example: . A physical store.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. of the past year.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . It’s no longer a tool for spamming leads sick of impersonal emails. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

NOVEMBER 7, 2016

Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. Second, LaCroix is quick to adopt relevant trending hashtags like #Whole30approved (to promote its partnership with Whole30 nutrition) and branded ones like #LiveLaCroix. Today, it has almost 60,000 followers. Source: Giphy.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80