Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. Help Your Buyers.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Scoring and nurturing used to be “nice to haves” and they are now “must haves” Reps need to be able to prioritize their workloads and lead scoring helps them separate activity from real opportunity. Roles will continue to segment.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Ranking Lead Scoring 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. Google is entering a mammoth struggle for the SMB marketing budgets with the likes of Facebook, Groupon and others. All these factors lead to my prediction that 2011 will be the Year of the SMB. Are you ready? I'm stalling here because I really hate doing this.)

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 156

Facebook Lead Scoring Lead Ranking Paid Search Agency 156

Zoominfo

JUNE 10, 2022

ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. In light of the current applicant market, this decision will help with retention and hiring. Uber joins the ranks of other major tech companies that have paused hiring, including Facebook, Salesforce, and Twitter.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Convince & Convert

OCTOBER 15, 2013

Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. How can I make sure my Facebook app goes viral?” “How can I make sure my Facebook app goes viral?” Are Sweepstakes Users Sharing Your App on Facebook?

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The results of the data are astoundingly clear.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Ellen McGirt. Elise Segar. Heidi Cohen. heidicohen. Lisa Petrilli.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ).

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Ideal Customer Profiles Network Marketing 100

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! We couldn't help but look back and share our favorites from the year with you. This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. Best SnapApp Sweepstakes: Magic Beans. See it in action here.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The results of the data are astoundingly clear.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Help us get the word out! It’ll take you less than a minute, and it’ll help us spread the word about Radically Transparent. Catch all episodes here. Like What You Heard?

CPO 146

CPO B2B Thought Leadership Transparency Brand Identity 146

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. But first, what are vertical networks?

Verticals 99

Verticals Social Media Media Social Networks 99

Hubspot

AUGUST 1, 2011

With over 750 million users, Facebook is now recognized as the most popular social network, and more and more businesses are harnessing its awesome power to achieve their marketing goals. By now, you should be convinced that Facebook can be useful for more reasons than just keeping in touch with family and friends. Generate leads!

Facebook 28

Facebook Business Social Networks User-Generated Content 28

Hubspot

JULY 11, 2018

Facebook Is Testing Ads in AR. Now, Facebook is testing ads that allow users to do just that. At F8, the company's annual developer conference, both augmented and virtual reality (AR and VR) took center stage, with Facebook promoting its various products and features within both. Featured image credit: Facebook.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Adobe Experience Cloud Blog

MAY 7, 2015

Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. Facebook quickly responded to the earthquake by activating Safety Check, a feature launched in October 2014 that allows survivors of large scale disasters to inform family and friends of their safety.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Biznology

AUGUST 21, 2018

If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. None of this requires new work from MOps. Good riddance.

Efficiency 78

Efficiency Marketing Automation Services Lead Ranking Brand Identity 78

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. If you only use inbuilt analytics platforms (such as Facebook Insights), you can only see the tip of the iceberg. million a year for the privilege.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

ClearVoice

NOVEMBER 4, 2022

In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Semrush has marketing and SEO tools but is also one of the top marketing blogs to help you keep up with the industry. The Social Media Hat. What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

OCTOBER 5, 2012

Cision (November 8, 2011). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). Which tools are most helpful?

PR 100

PR Stats Social Media Twitter 100

Hubspot

MARCH 28, 2018

This week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Facebook, Meanwhile, Continues to Make News Feed Changes: This Time, With Local News.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. 2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Our buyers wanted help.

Paid Content 289

Paid Content Ad Frequency Paid Search Agency Marketing Budget 289

Marketing Insider Group

APRIL 21, 2011

A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. While that should help address the timing differences, I think there is more to it. Social media can help us all get along (better). The answer is social media. Work together.

PR 100

PR Social Media Social Marketing Planning 100

MLT Creative

APRIL 29, 2011

Meeting and learning from other professionals helps us do our jobs better. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 20-22 , SheCon’s 2011 New Media Expo Ft. Navy use social media.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Hubspot

NOVEMBER 22, 2011

It's almost impossible to believe that 2011 is so close to being over. Tons of great things happened in the world of marketing this year, one of which has been the creation of some awesome infographics that help provide valuable education and insight into the world of inbound marketing. The Top 10 Marketing Infographics of 2011.

Inbound Marketing 28

Inbound Marketing Hubspot Education Linkedin 28

MLT Creative

MARCH 1, 2011

Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for March 2011. New York, NY: This full-day event will immerse marketers and senior management on Facebook. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

ClearVoice

JANUARY 26, 2021

Facebook has made no fewer than 34 changes to the newsfeed algorithm since 2016; everything from prioritizing live video to banning advertisements from fake news sites, each designed to maximize profits for a company already worth a third of a trillion dollars at the end of 2015. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

KoMarketing Associates

AUGUST 22, 2012

To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings. We hope you will use these highlights to help shape your marketing strategies for the year to come.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120