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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Share this on Facebook. Post on Google Buzz. You can download the executive summary for free (or pay $400 for the full report ). Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Tweet This!

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The 14 Best Content Planning and Research Tools

Webbiquity

Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. 1) Google Scholar.

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9 Important Elements to Include in Your Employee Handbook

Hubspot

Here, we'll cover the nine elements you must include in your employee handbook in an employee handbook template, and provide a sample employee handbook for further inspiration. Sample Employee Handbook. However, many of these sections are too personal and legally sensitive to include in a sample. Code of Conduct Samples.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share this on Facebook. Add this to Google Bookmarks.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook? ” white paper.

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

That was the theme of my recent Webinar at Blogging Success Summit 2011. Certainly, you should optimize your blog for search, as Google is truly your most important reader. Sample Headlines Include ….&#. For new blogs, I recommend writing 50 sample headlines before you write one post. “This Blog is About __.

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Source: Social Media B2B ).