Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. How do the new keyword targeting options work? Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hubspot

SEPTEMBER 24, 2013

Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. Why, Google. What All This Means.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Sprout Social

FEBRUARY 16, 2022

The next highest usage was Facebook at 68%. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2005-2011: Clicks & views. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers. After all, the platform is owned by Google.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. On Thursday, May 19, 2011 at 5 p.m. You will learn: How to do the critical keyword research you need BEFORE you start shooting.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Webbiquity

MARCH 12, 2012

Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. What brand marketers can learn from PR by iMedia Connection. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Marketing Insider Group

DECEMBER 5, 2013

78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. InboundWriter ). So what do we do know?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Hubspot

AUGUST 23, 2011

When Google's social network Google+ launched, its core differentiation was Circles, a way to share content with only a certain group -- or groups -- of your Google+ connections. Google and Facebook aren't battling over social sharing. Rather, Google and Facebook are battling over data.

Facebook 28

Facebook Google Social Networks Inbound Marketing 28

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users. Facebook tops Google for weekly traffic in the U.S. Albeit a strong one, and it should one of many tools you have in your marketing toolbox.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Share this on Facebook.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

SnapApp

MARCH 20, 2012

By now, many of us have heard about Google+ and have witnessed its integration within regular Google search results. AJ Kohn recently released a comprehensive guide Google+ SEO based on his own research with search terms. Optimize your Google+ profile. The text in these sections are used for Google+ search.

Google 48

Google SEO Lead Scoring Lead Ranking 48

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

LeadSquared

JUNE 5, 2017

Creating a smart content marketing strategy is crucial to success in any sales or marketing profession. The most successful marketers use proven strategies that increase an audience’s interest in their product or content. Why is it important to have a content marketing strategy? Sounds like a cliche, doesn’t it?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. It’s something any small business marketer can learn from. Source: Marketing Profs ). Mobile check-in deals aren’t just for restaurants and bars.

Social Media 28

Social Media Social Marketing Tips Media 28

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Share this on Facebook.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. Trend Number One: Exact-Match Keyword Domains Going Away. Last year, exact-match.com domains had a.38 This year, they are down to.22

SEO 28

SEO Correlation Domain Keywords 28

KoMarketing Associates

OCTOBER 22, 2012

Facebook now gives you the ability to target your timeline to specific users. Mobile Keywords are Different. Often times, we just assume that we should optimize for the same keywords we are optimizing for on desktop but that may not be the case. Links are Soooo 2011. Social, Google+ & Connections.

Tools 120

Tools Trends Tips Social Networks 120

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Keyword Strategy. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Marketing Takeaway. Is this true?

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Webbiquity

FEBRUARY 2, 2011

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

EMagine B2B Blog

AUGUST 27, 2013

In a recent eMagine Facebook Chat , the question was raised as to what B2B marketers should consider with regard to the recent Google Panda updates. If you haven’t been creating any “spammy”, keyword-stuffed content then your site should not be affected. Search Engine Marketing'

B2B Marketing 40

B2B Marketing Press CAN-SPAM B2B 40

Hubspot

NOVEMBER 29, 2011

As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.

Google 28

Google SERP Social Networks Network Marketing 28

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Screen out negative keywords (continuously screen them out!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. Amazon is constantly exemplified for its web and marketing prowess. Amazon has 248,000,000 pages stored in Google's index. No surprise here.

Amazon 28

Amazon Marketing & Strategy Marketing Strategy Lead Scoring 28

Hubspot

APRIL 12, 2011

Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Eye-Tracking Hubspot 28