Biznology

AUGUST 25, 2014

Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). Walmart uses Facebook to communicate specific values that are occurring every day at both the national level and in each of its 3,500-plus stores. It is still a family-owned business. Walmart also has a big social media presence.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

APRIL 15, 2013

FACEBOOK: Visits were +10% in the 12 months ending in October versus +56% a year earlier (source: The New York Times ). FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). PINTEREST: Only 18% of 2012 Inc.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011).”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 24, 2012

Last year, in 2011, only 7% said that. While there, I learned that Facebook itself is a sizable user of direct mail, the long-time workhorse medium of direct marketing. The Facebook ad sales group uses direct mail to sell advertising to small and medium businesses. A big change.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

MAY 20, 2019

IBM Watson appeared on Jeopardy in 2011, winning the first place prize of $1 million. The tech giants—Amazon, Apple, Google, Facebook, Microsoft—are pouring billions into AI research and coming out with smart products that are slowly taking over the home and evolving into something … short of true AIs.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

MARCH 31, 2014

In a 2011 article in the McKinsey Quarterly, the authors titled their piece “We Are All Marketers Now”. LinkedIn and Facebook can be used for purposes of both employment and product branding.). Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations. Partner with other functions (e.g.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

In a 2011 article in the McKinsey Quarterly, the authors titled their piece “We Are All Marketers Now”. LinkedIn and Facebook can be used for purposes of both employment and product branding.). Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations. Partner with other functions (e.g.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

SEPTEMBER 21, 2016

My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. Definitely!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

JANUARY 5, 2011

According to AmEx OPEN's Kim Moon, AmEx logged more than 100,000 point-of-purchase promotional materials downloads from their Small Business Saturday Facebook page , and over 10,000 small businesses signed up and received advertising on Facebook through this program. Thirdly, this campaign was really amenable to social media tactics.

Small Business Marketing 80

Small Business Marketing Barriers Facebook Social Media 80

Biznology

JANUARY 14, 2014

All of my good work since January 18, 2011, is on this Biznology blog and over on Socialmedia.biz and Huffington Post. My mad ninja tech skills began to take a back seat to managing, writing, proposals, invoicing, billing, sales, schmoozing, hustling, and of course Tweeting, Facebooking, and training, coaching, and doing webinars.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

DECEMBER 24, 2012

Some food for thought: in January of 2011, around 100 billion mobile applications existed. It seems that just as small businesses have begun to master the art of social media efforts , like professional Facebook pages and Twitter accounts, the best way to reach customers is changing again. Does your business need a mobile app?

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Biznology

DECEMBER 20, 2012

Here are a few more… On Facebook, the #2 site on the web in terms of traffic, consumers upload 2.5+ billion photos a month (a number sure to increase now that Facebook will automatically upload every photo you take if you opt-in). And where do you think all those photos uploaded to Facebook are coming from?

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

MARCH 5, 2012

In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. Keep reading, and find out why. A century ago, 80% of the world made and moved things.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

NOVEMBER 11, 2010

Now, I have to decide whether I want to be old school or whether I check in with Facebook or Yelp. Heck, how will this look in the first part of 2011? Tags: Local marketing Social Media Marketing facebook foursquaresolutions gowalla locationbasedservice twitter. So how will this look in a year?

SMB 80

SMB Internet Marketing Social Media Tagging 80

Biznology

JANUARY 21, 2013

In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture.

SEO 80

SEO Google SERP CTR 80

Biznology

DECEMBER 14, 2010

Sure, search engines and social sites like Google and Facebook aggregate loads of people. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. But "everyone" also uses email, social media and mobile phones, too.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). billion monthly active users of Facebook do engage, OK? My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JUNE 17, 2013

65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). 35% increase in mobile video views occurred from 2010 to 2011. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Any more and we maybe get only a tweet or a Facebook Like.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

MAY 10, 2016

” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., I can share content to Twitter, LinkedIn, Facebook, and Google+. ” “How does that work? ” Why GaggleAMP?

Conference 80

Conference Advertising Agencies Peer-to-peer Linkedin 80

Biznology

NOVEMBER 1, 2011

While Facebook speaks about its Social Graph and is privy to real-time trend data, only Twitter shares with the world by default. By default, Facebook profiles tend to be walled gardens, sharing only with explicitly-approved-of friends. This is now becoming old news but it explains everything.

Google 80

Google Twitter Work Management Facebook 80

Biznology

FEBRUARY 12, 2013

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. 10 trends from SMX Social Media Marketing 2011 (raventools.com). But you get it wrong. “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

FEBRUARY 23, 2015

MAERSK : Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction, and get closer to its customers. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Get some training, hire a professional, work on your foundation. They want to jump in, feet first. This is terrible in all ways.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Get some training, hire a professional, work on your foundation. They want to jump in, feet first. This is terrible in all ways.

Social Media 80

Social Media Media Adwords Communities 80