2011 Examples Information Marketing Automation Marketo 
Engagio
JANUARY 19, 2021
All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. That’s a 5233% growth since 2011!).
Customer Experience Matrix
SEPTEMBER 2, 2011
But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. If Salesforce hadn’t also sent nicely structured emails with schedules and contact information, I wouldn’t have known what to do when I got there. Peer pressure worked, and there I was.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
FEBRUARY 12, 2013
Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ).
Customer Experience Matrix
FEBRUARY 10, 2017
Lead Genius is a good example. The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Lead Genius does this too. Analyze results.
The Point
FEBRUARY 11, 2013
Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?
Perkuto
AUGUST 16, 2019
From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers, and can guide you into making smarter attribution decisions. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?
Everything Technology Marketing
FEBRUARY 19, 2011
One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.
Expert insights. Personalized for you.
133 
Let's personalize your content