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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011. Posted in eCommerce Optimization Personalization. Overall, U.S.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Augmented Reality For B2B Marketing in 2011?" I explain the 5 steps required to gaining executive buy-in.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. Does it sound familiar? A new role is starting to take shape. How you decide to work with it will determine whether you succeed or fail.

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8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. million by the end of 2011.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. As our comfort with cell phones increases, so does our dependency.

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17 Compelling Stats That Make the Case for Smarter Site Design

Hubspot

trillion of all retail sales in 2011 were “web-influenced.” Source: Forrester Research ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). 17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ).

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