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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. jeremyvictor. Jeremy Victor. link] #B2B.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. Market Segmentation And here is worth pausing for a moment. Great images and great ideas.

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An Interview of Steve Gershik of 28Marketing

ANNUITAS

Happy 2011! He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

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37 reasons that video content is king

Biznology

35% increase in mobile video views occurred from 2010 to 2011. 700 YouTube videos are shared on Twitter every minute. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ). Online Publishers Association ). 22% visited the website named in the ad (Zabisco).