markempa
DECEMBER 29, 2011
In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. It’s a continuous loop that makes the database and the lead-generation process better and better.”. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2.
Customer Experience Matrix
SEPTEMBER 2, 2011
I do recall that some (traditional, structured) research has shown that human brains physically adjust when they must process unstructured inputs. But maybe I’m missing the point; perhaps all Salesforce wants or needs from this is continued revenue growth from processing on its platforms.
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ClickZ
JANUARY 13, 2020
30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. It’s compelled companies to confront and re-evaluate what’s at stake concerning commercial data collection and processing. Convertr is looking to advance its integration and workflow capabilities.
ANNUITAS
JANUARY 10, 2011
Happy 2011! He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers?
ViewPoint
MARCH 6, 2012
Overall, it requires an understanding of the purchase process from the buyer's point of view. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. In the process it increased conversion rates by 136%.
Customer Experience Matrix
DECEMBER 13, 2011
The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Among B2B vendors, Eloqua is the poster child for this approach. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use.
Customer Experience Matrix
OCTOBER 10, 2012
I call the system “nearly-automated” because a SetLogik analyst works with each client to set up the data preparation steps, tweaking the standard rules and processes as necessary, and because the predictive models are also built by human analysts. These are advantages, not flaws, since a skilled user adds substantial value to both processes.
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