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 7 Best Free Email Marketing Services Compared

Mailmunch

With numerous opt-in form types, exit-intent triggers, and advanced display rules, you can build your email list effectively. MailMunch also comes with a range of powerful integrations, purpose-built landing pages and templates, and A/B testing. It’s also a great tool to increase lead capturing. .

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

A/B Testing. Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). These are important for inbound marketers because they’re the “bait” that entices a website visitor to eventually become a lead.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS.