Digital B2B Marketing

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen.

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Facebook Is Bigger than the Numbers

Digital B2B Marketing

of all US online display dollars, according to eMarketer. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. However, 21.6% doesn’t tell the whole story. Facebook is even more important to marketers.

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