The Effective Marketer

MAY 10, 2010

One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

TaylorMadeIn KEW

AUGUST 5, 2018

Scott Brinker has been tracking the MarTech Landscape annually since 2011 and releases a ‘super-graphic’ every spring. In 2011 there were just 150 martech solutions on this chart. The 2018 MarTech Landscape is simply mind-boggling. Focus on the fundamentals. But stayed tuned! I’ll be back blogging in September. See you then. *.

B2B Marketing 54

B2B Marketing Planning Marketing Management B2B 54

Online Marketing Institute

MARCH 25, 2011

Typically, buyers in the CPG industry try to put all vendors on the same “level playing field” so that they can select based on best price. It can differentiate itself from competitors by offering new product development services along with superior speed, quality, flexibility and delivery. Ditto for private label manufacturing.

Ad Building 40

Ad Building Marketing Management Paid Search Agency Brand Identity 40

Hubspot

JANUARY 7, 2015

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. Competing against McDonald’s and Burger King isn’t an easy task for anyone; their prices really can’t be beat.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

Hubspot

APRIL 12, 2018

Shopping for mattresses is an overwhelming experience: besides feeling like goldilocks with the “soft, plush, semi-firm, firm” options, you’re also forced to contemplate price, size, and whether you want memory foam, gel, or hybrid. To differentiate themselves, Julep didn’t advertise what they were -- they advertised what they stood for.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

TaylorMadeIn KEW

FEBRUARY 23, 2014

The other 2 campaigns that have stayed with me over the past few years are the IBM centennial campaign of 2011, which completely changed what I thought I knew about IBM, and the Coca-Cola Content 2020 Initiative, which brought to life for me how Coca-Cola relates to and engages with its customers.

Differentiation 48

Differentiation Marketing B2B Marketing Video Marketing 48

Altitude Marketing

OCTOBER 21, 2018

Step 3: Spotlight Your Differentiators. It has beta tested, validated, load tested, established proper pricing, and so on. In the summer of 2011, HP released the TouchPad, a tablet device they had positioned to be an iPad-killer. That is until they slashed prices and sold out of the remaining stock. Step 6: Soft Launch.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Paul Gillin

JANUARY 24, 2013

Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte. How to create a culture that puts customers first. Failure to deliver exceptional customer experiences is simply failure.”.

Press 50

Press Peer-to-peer Amazon BtoB 50

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Is there really a clear differentiation in the types of content that we should match with each stage of the buyer’s journey? I would say there is more of a tendency than a differentiation.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Do these features yield cost savings that make the purchase price savings moot?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

AUGUST 31, 2011

Value propositions that resonate with select groups will facilitate the differentiation of these targets. For more information on optimizing your B2B marketing funnel, visit MarketingSherpa B2B Summit 2011. Use Promo Code 159-ST-1004 and receive $500 off your ticket price. Image credit: Oliver Le Moal. Connect with HubSpot :

Top of Funnel 28

Top of Funnel Optimization B2B Thought Leadership B2B 28

Heinz Marketing

FEBRUARY 17, 2020

So as you can tell from my crazy accent, we actually did start in Australia in 2011. And that really caused all kinds of stresses and strains in that connection to the point whereby in many of those engagements, the sales person was left with very little to talk about it except maybe the price of the solution that they sell.

Marketing AI 78

Marketing AI Top of Funnel Enterprise Management Work Management 78

Hubspot

APRIL 8, 2013

Step 5: "Create a pricing and service package model that allows you to provide retainer-based services.". With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. That enables them to their determine costs so can they properly price when the service is ready to be launched.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

SalesChoice

SEPTEMBER 6, 2016

Less than 31% of a sales rep’s time is spent selling to customers, a drop from 41% in 2011 (Accenture, Age of Distraction Research, 2016). He is the father of differential and integral calculus. Our thesis is B2B sales professionals are under siege. Sincerely, Dr. Cindy Gordon, CEO SalesChoice Inc. <<Previous

Marketing AI 20

Marketing AI Top of Funnel Forecasting B2B Sales 20

Hubspot

JUNE 2, 2016

In 2011, ICANN began accepting new TLD applications from entities across the globe. Now compare that to the cost to acquire and operate a Brand TLD priced at a few hundred thousand dollars and offering an unlimited number of one-word branded properties that are authentic and trusted. Seek out advice from industry experts.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

FEBRUARY 2, 2011

At the final stages of the buying decision, sales and marketing needs to quantify the competitive advantage of the solution, often quantifying the unique incremental benefits that the solution can deliver versus competitive options, and justifying the purchase price using total cost of ownership (TCO) comparisons.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Hubspot

DECEMBER 14, 2012

to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. Others such as “% off,” “discount,” “free,” “half price,” “save,” “voucher,” “early bird,” and “2 for 1? Alert” saw the best differential for clicks (78.3%), while “news” did best for opens (30.9%). Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Valasys

JANUARY 9, 2024

2011 – Siri voice assistant is introduced as a feature in the iPhone 4S, bringing conversational voice interactions to the mainstream. This includes details such as price, availability, images, and description. Extensive vocabulary and speaker-independent systems are developed.

Search Marketing 40

Search Marketing Optimization Marketing AI Lead Scoring 40

Hubspot

JUNE 7, 2012

According to Knotice's Mobile Email Opens Report , nearly a third of all emails in the second half of 2011 were opened on a mobile device. First, think about what differentiates stages of your leads' decision-making process. How to Design Email for Mobile. In some companies, like eCommerce company Gilt Group , that number rose to half.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Referral Rock

NOVEMBER 1, 2019

Pricing: No setup fees or subscription fees; just pay the value of each gift card you want to send (Visa Incentives and rewards sent via app cost a bit more ). Pricing: $30/month for the standard plan; businesses interested in a premium plan with more features should contact Pirq. Average review rating ( G2 ): 4.8 via Capterra.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

The ROI Guy

DECEMBER 14, 2005

Indeed, if one examines basic IT infrastructure like servers, storage and basic applications such as e-mail, Mr. Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The Effective Marketer

OCTOBER 13, 2010

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. The payback, he argues, is that “customers will pay a premium for higher perceived value&# , and such value is likely to be how customers are treated. United States License. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Outgrow

MAY 30, 2023

But every email was handwritten like I designed specific screenshots.This is like in 2011, there were just tools to automate some of this now, but I like to design a specific screenshot of how the intercom would look for that particular customer. And you should price that in when you make any decision.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Outgrow

NOVEMBER 20, 2020

Wufoo is a form-builder founded in 2006 and was acquired in 2011 by SurveyMonkey, a web-based survey software. It’s basically the same price! Hence, this is a big differentiator for Outgrow. . If you have a look, this tool offers much more than form builders. It is an easy and efficient platform for creating online surveys.

Outgrow 52

Outgrow Marketing Analytics Tools Marketing Automation Services Comparison 52

Outgrow

JULY 1, 2021

It’s definitely a differentiator. And when we launched the book called the now revolution in 2011, I believe, we did a book tour and we did like a 20 or 30 city book tour in each city. Jay Baer: If I could choose, I would be the host of the Prices Rate. Could you also put this into practice? Saksham Sharda: Hmm.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. ” The classic one, and Marcus Sheridan talks about this a lot in his presentations, is the reluctance to put pricing on your website. Eric : I know.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

JULY 22, 2010

Results from the ShoreTel TCO Tool are supported by ShoreTel’s Lowest TCO Guarantee program, so that if ShoreTel’s TCO Tool and/or additional independent data determine our TCO is higher than a competing solution, ShoreTel will lower its price to beat the competition. CIO Priorities for 2011 Indicate Continued Frugaln.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

SnapApp

APRIL 25, 2018

We have to educate—and depending on your company's pricing strategy—often get potential customers all the way into a free trial or using the freemium product. Shayla Price. Shayla Price is a B2B Marketer with more than five years of experience in the B2B tech environment. She’s worked in B2B tech since 2011. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

We have to educate—and depending on your company’s pricing strategy—often get potential customers all the way into a free trial or using the freemium product. Shayla Price. Shayla Price is a B2B Marketer with more than five years of experience in the B2B tech environment. She’s worked in B2B tech since 2011.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

MARCH 11, 2014

I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. Marketers usually have a deep and nuanced understanding of your company’s products and services -- not just your differentiators, but where you fit into your industry as a whole.

Top of Funnel 28

Top of Funnel Lead Scoring Lead Ranking Multi-Touch Attribution 28

Webbiquity

FEBRUARY 7, 2011

In this post, Peter VanRysdam helpfully outlines four free-to-reasonably-priced sources for legal music soundtracks. Ekaterina Walter quotes Doug Frisbie, Toyota National Marketing Manager, as saying, “The price of inactivity is greater than the risks of anything we’d be doing in social media.” Is social media making you anti-social?

Social Media 100

Social Media Paid Content Tactics Tips 100

The ROI Guy

JUNE 29, 2011

The buyer preference for documents throughout the decision process may be because of the rich information they provide, and because it remains the most popular content produced by marketers to support all phases of the buying process.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Digital B2B Marketing

MARCH 7, 2011

Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Cloud Services Vendors Need to Improve Frustration runs high in the category, with pricing models (56%) and contract structures (49%) near the top of the list of things needing improvement. Usage based pricing is a new challenge.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100