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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

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Igniting Outsized Revenue Growth in 2011

Adobe Experience Cloud Blog

That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Lead and Manage With Data-Driven Decisions.

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The Business Case For Data Privacy

The Customer

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

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B2B Aware: This Week in B2B Marketing - Week of 7/18/2011

MLT Creative

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Win with B2B customers by delivering differential value. Keith Pigues.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

But from Autopilot’s own perspective, its real differentiator is simplicity. The company’s other differentiator is a seriously aggressive pricing model. AutoPilot was founded in 2011 and introduced the first version of its system in 2013. This starts at $4 per month (you read that right) for up to 500 names in the database.

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Teradata Sells Its Marketing Applications Business for $90 Million

Customer Experience Matrix

The differential suggests that buyers saw little potential for growth in the businesses that Teradata is selling. Teradata itself paid $540 million for Aprimo back in 2011, again roughly 5x revenue. The low price may also reflect a departure of many human assets from the Teradata business in recent years.

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Marketing in the Age of Disruption

Marketing Insider Group

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. The messages are about features, benefits, and differentiators. In 2011, I worked at SAP, an international software company that’s certainly a leader in the field. Answers and needs are available with a click.