The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. Mainstream B2B marketers will purchase marketing automation systems in large numbers, having finally heard about it often enough to believe it's worthwhile. So I figured I'd share it here as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

JANUARY 23, 2012

In fact, shopping cart abandonment reached a record high in 2011 , at 72% , and is steadily rising. Many of these people will return, and some more qualified to purchase than before. First, let’s surface some of the potential reasons for shopping cart abandonment : The buyer ran out of time to complete the purchase.

Activities 28

Activities Urgency Marketing eCommerce Comparison 28

ANNUITAS

JANUARY 25, 2022

Research shows that the buying process involves many more people than it did just 10 years ago. Buying committees are anywhere from two to four times larger than they were in 2011. Gartner reports that the average complex B2B purchase involves 11 individual stakeholders—and that sometimes flexes up to nearly 20 people.

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

KoMarketing Associates

MAY 7, 2019

Back in 2011, only 27% of B2B marketers were sending qualified leads over to Sales. Here’s a new one: Negative personas. In marketing, people who fit these sorts of profiles are called “ negative personas.”. How to use tracking data to define negative personas. But it does reshape them. Negative keywords.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

The ROI Guy

NOVEMBER 8, 2006

In order to realize the up-sell / cross-sell benefit, the call center staff needs to use the solution as expected, this changes the relationship with the customer, and the customer reacts by purchasing more – a complex set of cause and effect in order for quantifiable benefit to be achieved.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

KoMarketing Associates

MAY 7, 2019

Back in 2011, only 27% of B2B marketers were sending qualified leads over to Sales. Here’s a new one: Negative personas. In marketing, people who fit these sorts of profiles are called “ negative personas.”. How to use tracking data to define negative personas. But it does reshape them. Negative keywords.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . Respondents were pre-qualified for the survey with the question “Are you involved in either influencing, recommending, or approving a purchase for your organization or client?”

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Developer Hiring Landscape. Each year, I write/market this report which features insights from over 100,000 developers.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Developer Hiring Landscape. Each year, I write/market this report which features insights from over 100,000 developers.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Valasys

AUGUST 9, 2019

Back in the early 2000s, SEO used to be more technical & it was paramount for website developers & SEO strategists alike, to ensure that the code of a website was crawlable as well as indexable. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

The ROI Guy

JULY 22, 2010

QUOTES Tom Pisello, Chairman, Alinean, Inc. - “Many IP Telephony buyers continue to make new purchase decisions based predominantly on up-front costs, however, the recurring operating costs for IPT often exceed four times acquisition cost over the life of the system. Posted by Tom Pisello at 1:00 PM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Martech

FEBRUARY 11, 2022

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Marketers using personalization tactics apply the insights gleaned from these audiences to guide customers through the buying process. Marketing automation. Location-based marketing.

Work Management 117

Work Management Personalization Marketing Management Marketing AI 117

B2B Marketing Zone Posts

DECEMBER 1, 2010

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 24, 2012

Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. YouTube Tips and Tactics.

Social Media 100

Social Media Tips Media Best Practices 100

Single Grain

JULY 5, 2023

The AI-powered bot uses natural language processing (NLP) to generate translations quickly and (mostly) accurately. Write a 1,000-word lead nurturing email for a CMS company, explaining what CMS platforms are and why they improve the sales process. What is the process to evaluate a marketing plan? Write me a marketing strategy.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Webbiquity

FEBRUARY 14, 2011

Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. Mike Frichol notes the disconnect between b2b technology vendor messages focused on features, innovation, technology leadership or competitive advantages and the three factors that actually motivate b2b buyers to make a purchase. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Hubspot

DECEMBER 16, 2014

At this time, many marketers were relying on purchased email lists. Phase 3 (2010-2011): Email Automation and Testing. The best part for us, the marketing team, was that so much of our experience -- what we had liked, what we hadn''t, what we had hacked in our previous tools -- went into some of the product development.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

The ROI Guy

AUGUST 4, 2010

Better competitive advantage was gained by helping the customer set the strategy and agenda, versus involvement later in decision process, such as responding to RFPs. Connect with multiple stakeholders - large purchase decisions involve more stakeholders than ever, and with varied agendas and pain points.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Even though sales may be good today, if a customer decides to not purchase in the future because of something that damages the relationship with the customer, a market brand issue or a competitive trump, the formula takes this into account by lowering the return on customer. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40