Simplifying your martech stack: From pipeline efficiency to brand affinity
Martech
MARCH 11, 2024
However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. The returns are rapidly diminishing.
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