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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. The returns are rapidly diminishing.

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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

When you get enough information, you can make observations like, ‘When we use demos, our win rate is really high, and when we don’t, it crashes,’” says Dickie. Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I. Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

At the beginning of the year when the funnel is looking light and the end of the quarter or year seems far away, eager sales people see their friends cashing bonus checks and decide they want more, more, more. Help sales fill their pipeline funnels. Augmented Reality For B2B Marketing in 2011?"

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Six Ways to Optimize Your Landing Pages For Improved Lead Generation

Adobe Experience Cloud Blog

Use an arrow graphic to show users how and where to get what they came for and build your content around fulfillment such as free downloads, reports or demos. Include a mock-up of the white paper or photo of the webinar presenter. Use these tips to build the most efficient landing page for lead generation and fueling the sales funnel.

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10 Opportunities You're Missing on Thank You Pages

Hubspot

Promote Your Webinar or Event - The thank you page is a great place to get more people to sign up for your live events. Once again, explain the value of the webinar or event and how it will help them and their business. Talk to them about your free trial, demos, or even how they can connect with a sales rep. Really Thank Them!

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10 Book Choices That’ll Improve Your Content Marketing

ClearVoice

Content marketing can be applied to every level of your funnel. Whether prospective customers are looking at your business as a possible solution to their problems, comparing you to your competitors, or leaning toward conversion, good content is critical at every point in your sales funnel.

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How to Design a Persona-Centric Website Experience

Hubspot

In the example below, which is a screenshot of the HubSpot homepage from early 2011, we asked new visitors to self-select their persona choosing from HubSpot's two main buyer personas -- business owners and marketing professionals. This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc.

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