Engagio

OCTOBER 20, 2021

He learned the importance and essence of sales at a young age when he started a company when he was just 19 years old and ran it for approx 6 years. Vik joined Salesforce in 2011 and is currently looking after M&A GTM Integration. Video, contextual, and in-person sales enablement work best. About the Guest. Episode summary.

Marketing Analytics Tools 71

Marketing Analytics Tools Cross-Selling DemandBase Curation 71

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. That’s a 5233% growth since 2011!).

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

ClickZ

NOVEMBER 9, 2020

Marketing technology (martech) touches every aspect of modern business, going far beyond the marketing department into sales, customer service, and deep into the realm of IT. In 2011, Scott Brinker’s martech landscape contained just 150 tools. The sale went smoothly and I was sent an order confirmation email.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

ViewPoint

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

B to B 120

B to B netFactor Media SEM 120

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

FEBRUARY 25, 2021

In 2011, there were roughly 150 tech solutions, and by 2020 there were 8000. Marketing and Sales activities (campaign responses, email opens, meetings). At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. Journey Stages. Incremental Learning.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Biznology

FEBRUARY 23, 2015

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. IBM : developed a social sales program for their inside sales team.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80