The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

SnapApp

AUGUST 20, 2015

When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Sarah Goliger described the challenge of quality versus quantity leads as early as 2011: A shorter form usually means more people will be willing to fill it out, so you’ll generate more leads.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. customer 2.0

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . And, thanks to better integrations, these chatbots will pass information to the other sales and marketing tools in an organization’s marketing technology stack. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. Here’s a take on how to optimize your martech to drive sales with data based analytics inside your salesforce.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52