Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. What are the most successful lead sources?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Sales will require development of meeting buyer demands for an experiential interaction with sales that is more than just a focus on relationships alone.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important? This is a foundational activity.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. That big discrepancy suggests a gap in value placed on the disciplines. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. And customer lifetime values increase. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives. Gaffney: I think there has been a fundamental shift—from start-ups to large companies—where marketing is now expected to have an active role in the revenue generation process. Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Webbiquity

FEBRUARY 23, 2021

In 2007, at the start of the mobile era, we generated 0.5 By 2011 at the start of the cloud era this had increased 4x to 2 ZB. The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” ZB of data worldwide. The Launch.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Hubspot

AUGUST 16, 2010

Tracking, measuring, analyzing, and creating process diagrams – all really important things to do, but SO time consuming. Plus, the reports always seem to be due right when a marketing campaign is being launched - one that’s sure to bring you more valuable leads. Lead Scoring Index Tool – Score your leads.

Lead Generation 28

Lead Generation Lead Ranking Budget Programs Lead Scoring 28

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” The end result of demand generation is leads.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

MARCH 20, 2014

After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. megheuer how 2 get process adopted?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know how they rank.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Adobe Experience Cloud Blog

DECEMBER 22, 2010

This ability to reorient a company’s operations around individual customer needs and expectations during the buying process delivers the precision needed to build real engagement and generate outsized growth – not just incremental gains. Lead and Manage With Data-Driven Decisions. Adopt Revenue Performance Management (RPM).

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. USA Financial was one of 10 companies recognized for deploying marketing automation tools and re-engineering internal processes in order to drive new revenue growth, produce quality leads and improve campaign results. “We

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

The Effective Marketer

MARCH 17, 2010

This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. What I Don’t Like: Copy is a bit too short… I did register for the webinar and missed it but it could have a bit more copy enticing me to go on and watch it on demand. Big blue lead in.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. The branding and communications focus of yester-year is no longer applicable in today’s B2B buying process.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

SpotMe Blog

FEBRUARY 2, 2022

How does this compare to the value they receive with an in-person event? an agenda builder (even agenda recommendations), access to pre-event on-demand content. Live and on-demand. They often have the interactive elements for both live and on-demand. one-way delivery with no real agenda) with on-demand access.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). Regardless, she wanted to implement a strategy and process in her company, and wanted to know if I could help.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. But fear not!

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

ViewPoint

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ This current view of RPM—it’s really about how do you optimize the marketing and sales process.”. Sales Quotas & Optimistic Expectations for Quicker Economic Recovery.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Marketing Insider Group

DECEMBER 14, 2010

Challenging conventional wisdom in a respectful way can lead to the kind of insights that most people miss. I actually followed him on my own career path as he rose through the ranks. And at the end of the process, you may find you don’t have a strong business case. Augmented Reality For B2B Marketing in 2011?"

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Now, let’s meet the writing AIs behind three leading publications. Today, Quill can generate news stories, industry reports, and even headlines without human intervention.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More leads. More sales. Greater awareness.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

JUNE 2, 2010

Do these 2 things and you will find valuable leads. In the next post , I will list the actions you can take today to deliver targeted leads to sales. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. That’s true, definitely.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

JULY 21, 2010

In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business. Focus on a great title, a strong value statement and clear summaries for your content and ads used in search. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

SEPTEMBER 9, 2010

But how do you measure brand value in the social age? In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views? Brands are valuable assets that companies create, nurture and maintain with great care, right? It doesn’t mean we can’t orchestrate the movement.

Social Media 100

Social Media Brand Identity Branding Media 100

Hubspot

MAY 1, 2017

Those habits aren’t just limited to my writing process. Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant.

Personalization 100

Personalization Brand Identity Branding Planning 100

Tony Zambito

MAY 18, 2011

.  This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales.    We are just beginning to understand social influence on a generational level and by certain professions. Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior (buyerpersonainsights.com).

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100