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An Interview of Steve Gershik of 28Marketing

ANNUITAS

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. In your view what will 2011 bring for B2B Marketers? What about testing?

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

The most notable is Eloqua, which as a public company has to report its results. I had figured to start off with my industry growth figures, but this led naturally to a question about long-term potential, which in turn leads to thoughts of market penetration rates. million) but just 28% in the second half ($50.7 million vs. 39.6

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Target customers. Target customers. Acquia acquired Widen in September 2021.