Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. Help Your Buyers.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Webbiquity

DECEMBER 19, 2023

7: When to Use Photos Versus Illustrations on Your Business Website If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (which should always be original), check out this helpful, example-packed guide from August 2021. Okay, maybe just a little further ado.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Hunters will go after new business while farmers will cultivate the customer base. Hunters will go after new business while farmers will cultivate the customer base. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. They help identify why a campaign is or isn’t working. Data goes bad very rapidly.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Tomorrow People

NOVEMBER 23, 2011

After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year ( Source: UK SEM Benchmark Report 2011 ). Draw out the detail of your customer’s behaviour using SEO and you can inform your entire sales and marketing strategy. So what can British companies do to win more with SEO? Add a strategy.

SEO 120

SEO Paid Search Agency SEM Inbound Marketing 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. Blame a few fuzzy data in a 2011 study. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Use in-store messaging to assist customers in finding what they need at a price they want to pay.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. How Relevant Marketing Content Helps B2B Branding. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. Review these timestamps.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Customer Experience Matrix

FEBRUARY 5, 2012

I group vendors into three categories depending on their primary customers. The VEST addresses this by providing different weighting schemes for the three types of customers. Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Zoominfo

JUNE 10, 2022

ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. This gives restaurateurs more control over their customer experience with a customizable white-label app. In light of the current applicant market, this decision will help with retention and hiring. Vacation, anyone?

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

markempa

DECEMBER 29, 2011

Watch the webinar to find out how John’s efforts are providing customers and prospects the precise information they need to make a smart purchasing decision, and dealers a much more detailed, useful picture of who they’re selling to. Re-engaging clients helped one company attain grow its business by 64%.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Ellen McGirt. Elise Segar. Gail Nelson. gail_nelson. Gini Dietrich.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

MARCH 23, 2023

They will alter the mix of tasks marketers tackle daily and impact planned improvements to customer experiences and satisfaction. Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Why it matters.

Marketing Automation Services 109

Marketing Automation Services Marketing AI Marketing Automation Automation 109

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. For many, it’s been a slow march to get customer loyalty to where it’s at now.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Your customers and sales prospects do want content, but will only take the time to read it if helps them in some way, whether they learn something new or gain a new perspective on an already established topic.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Tony Zambito

DECEMBER 19, 2010

.  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.  write a comment…….write

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! We couldn't help but look back and share our favorites from the year with you. Check out the SnapApp gallery to see more apps created by SnapApp customers. We were thrilled to see clients creating so many amazing quizzes and sweepstakes. Best SnapApp Sweepstakes: Magic Beans.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

InsightSquared

MARCH 4, 2019

Although your OpportunityHistory data will not be impacted by this policy change, many Salesforce customers add custom fields to their Opportunities. We want to be able to track and preserve the data on custom fields to Opportunities as well. What does this mean for you as a Salesforce customer? InsightSquared can help.

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write.

Marketing Management 105

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 105

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. How do you track if that activity helped meet your goals?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Martech

NOVEMBER 18, 2021

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels.

Paid Search Agency 101

Paid Search Agency Companies Case Study Case Studies 101

Adobe Experience Cloud Blog

AUGUST 30, 2011

Salesforce also announced the Technical Architect Certification Program to further ensure their partners could support the growing needs of their customers, especially those trying to implement a full social enterprise ecosystem. This program will help both new and existing partners, and is already available in US, UK, and Japan.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! There is no question about AI’s ability to help marketing organizations be more efficient. The question of whether they are more effective remains to be seen.

Marketing Management 109

Marketing Management Marketing Budget Budget Programs Vendors 109

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

MARCH 26, 2019

Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. Year founded: 2010, with the specific Tech Dump brand founded in 2011. We wouldn’t be where we are today without early events with Girl Scout troops, like-minded business customers, and everyone in between.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Zoominfo

JULY 3, 2020

Location :Ask yourself where your customers are doing business, where they’re headquartered, and whether or not they have more than one location. The answers to these questions will help you better understand your customers needs, send timely communications, and personalize content. Direct conversions 2.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. This will help you build target account lists, identify buying committee members, and retarget good-fit customers.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. Commit to Transformational Change. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Help us get the word out! Like What You Heard?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Adobe Experience Cloud Blog

JULY 29, 2011

The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

MLT Creative

NOVEMBER 1, 2011

Meeting and learning from other professionals helps us do our jobs better. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246