Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. Get More Customers.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

ViewPoint

DECEMBER 20, 2011

Customer acquisition. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 14, 2016

.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The system can also look up information about a specific customer in real time if an ID is provided.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. It is a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales. Metrics will mature. Hard’ ROI will remain elusive.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Hunters will go after new business while farmers will cultivate the customer base. Hunters will go after new business while farmers will cultivate the customer base. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Zoominfo

JUNE 10, 2022

This gives restaurateurs more control over their customer experience with a customizable white-label app. million settlement with 40 states and the District of Columbia in a lawsuit alleging false advertising about fuel economy and capacity for its pickup truck models from 2011-14. Vacation, anyone? Ford has reached a $19.2

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Convince & Convert

DECEMBER 27, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard.

Facebook 132

Facebook Sample Click Rate Promotion 132

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Your Facebook presence needs to be fun, conversational and provocative.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Gail Nelson. gail_nelson. Gini Dietrich.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. However, this ignores the majority of potential customers. And for 95% of our future customers, a better brand experience. Brand association.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Make no mistake, a solid product matters.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Hubspot

AUGUST 1, 2011

With over 750 million users, Facebook is now recognized as the most popular social network, and more and more businesses are harnessing its awesome power to achieve their marketing goals. By now, you should be convinced that Facebook can be useful for more reasons than just keeping in touch with family and friends. Generate leads!

Facebook 28

Facebook Business Social Networks User-Generated Content 28

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. On the digital side, Facebook canceled its partnership with Nielsen around digital ad rating early last year,” Mike Woosley, COO for data solutions company Lotame said in a statement. for national ratings. The problem … part2.

Purchase 105

Purchase Work Management Product Television marketing 105

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. This digital transformation means customers have different relationships with brands.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Hubspot

JULY 11, 2018

Facebook Is Testing Ads in AR. Now, Facebook is testing ads that allow users to do just that. At F8, the company's annual developer conference, both augmented and virtual reality (AR and VR) took center stage, with Facebook promoting its various products and features within both. Featured image credit: Facebook.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Adobe Experience Cloud Blog

MAY 7, 2015

Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not. Understanding Your Customers.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Biznology

AUGUST 21, 2018

If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

Brandwatch Marketing

OCTOBER 25, 2023

The advantage for Chevrolet is that when a potential customer thinks about buying a car, the Manchester United deal increases the likelihood they can recall the brand and therefore consider purchasing one of its vehicles. If you only use inbuilt analytics platforms (such as Facebook Insights), you can only see the tip of the iceberg.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Win with B2B customers by delivering differential value. Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

MLT Creative

APRIL 29, 2011

May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0 May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

ClearVoice

NOVEMBER 4, 2022

Social Media Hat has been around since 2011 and has won awards for its marketing content. Facebook, Pinterest, YouTube, all the classic channels are there. These blogs aim to get customers to open your emails by having something great to share with them and a subject line to match. Really Good Emails.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Businesses that don’t prioritize mobile are missing a clear opportunity to effectively reach their customers where they are becoming increasingly more comfortable–on their phones. What about B2B Millennial Buyers?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011. Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters within the marketing community trying to reach them. Facebook has three billion active users.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. New York, NY: This full-day event will immerse marketers and senior management on Facebook. March 1-2, TFM&A.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

SnapApp

JUNE 22, 2012

If you haven't heard of Facebook, you're probably not reading this article because you've never, ever been on the Internet. As of October 2011, Facebook was the second most frequently viewed website in the world, with over 800 million active users. Consider these six techniques for getting your Facebook presence noticed. #1:

Facebook 48

Facebook SMS Broadcasting Barriers 48

readwrite

JANUARY 17, 2012

If Facebook had it their way, users would come to the site and stay. So it comes as no surprise that Facebook’s latest ad strategy focuses on subtle ways to keep users in the network. For the fourth quarter of 2011, Facebook offered the same deal and pushed the number up to 45% off. No one would ever leave.

Cost Per Thousand 40

Cost Per Thousand Cost Per Click Facebook Ads 40