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Looking at AI’s rapid infusion into marketing automation platforms

Martech

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Data quality will be even more important when our data are used to train company-specific AI models. Why it matters.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack. Will they provide adequate customer support?

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

Learn more here: How CRM Revolutionized Marketing and Lead Generation at Volvo North America. They’ll recruit, train and transplant inside sales teams into their portfolio companies,” he says. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2.

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13 of the Best Marketing Blogs and Newsletters to Become a Stronger Marketer

ClearVoice

Along with free reports, online training, and tools, Social Media Examiner has many articles to help you navigate your social media marketing. Social Media Hat has been around since 2011 and has won awards for its marketing content. They also have some free SEO training resources for readers. The Social Media Hat.

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What is marketing operations and who are MOPs professionals?

Martech

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. The Maestros are the system administrators who make the marketing trains run. Train and support marketing staff on using marketing technology products 77.5%

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Marketing Automation Monday is Here!

The Effective Marketer

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. Some of the issues discussed were: Who manages and who owns the CRM system in your organization? How do you setup your scoring system for inbound leads? United States License.

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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. Implementation services go beyond training to actually setting up initial marketing programs. Actually, I have trouble laying my hands on the actual statistics.