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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

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The Founder Interview Series #26: Orrin Broberg, Modus

Webbiquity

The key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. The Product.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever.

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Sales Best Practices include Marketing-Sales Alignment

NuSpark Consulting

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Marketing and sales alignment, with an open dialog and defined lead agreements. A formalized value proposition that is compelling to prospects.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers. Gartner Research. MarTech’s Growth Has Been Explosive.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

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Attribution Questions You’ve Always Wanted to Ask…Answered!

Perkuto

Marketo RCE has had very minor changes since 2011 and is sometimes slow. Q: How do you ensure touchpoints are created for records that are entered into the CRM by sales? However, where records are being created in the CRM from personal referrals, one-to-one prospecting on LinkedIn, external sources, partner referrals, etc.,you