Customer Experience Matrix
AUGUST 23, 2012
The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. This doesn’t mean that every client actually connects them to CRM system.
Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not. The deal is not particularly surprising.
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Customer Experience Matrix
AUGUST 26, 2014
A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
markempa
DECEMBER 29, 2011
In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Learn more here: How CRM Revolutionized Marketing and Lead Generation at Volvo North America. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2.
The Point
FEBRUARY 11, 2013
In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? HS: Thanks Bonnie!
Customer Experience Matrix
OCTOBER 17, 2012
Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. I profiled them in a February 2011 post.) I’m not saying that a B2C platform could extend all the way to running CRM. Financial terms were not disclosed.
The ROI Guy
NOVEMBER 17, 2011
For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.
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