Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Zoominfo

JULY 3, 2020

In other words, firmographic data gives businesses information about what organizations, rather than individuals, would benefit most from their product/service. Will they need your product on a larger scale, or are they too small to benefit from it? Are there any holes in their tech stack that your product could fill?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. I profiled them in a February 2011 post.) I’m not saying that a B2C platform could extend all the way to running CRM. Financial terms were not disclosed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: Where did the idea for Full Circle CRM’s product come from? HS: What’s the key problem you solve?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Customer Experience Matrix

SEPTEMBER 2, 2011

If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never). Peer pressure worked, and there I was. Oh dear, I do sound pretty crotchety, don’t I?

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Martech

JANUARY 3, 2022

Marketing operations provides a 15% to 25% improvement in marketing effectiveness, as measured by ROI and customer engagement, according to McKinsey. The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape.

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 118

markempa

JUNE 17, 2012

“But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. Interview your customers. warns Dickie.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. Des Cahill is head Customer Experience (CX) evangelist at Oracle. million customers return for a second “fix” within 90 days.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Valasys

FEBRUARY 4, 2020

NetWise can be used to custom the diverse audience segments across any platform (be it Social, SSP, DSP or DMP) or brand. The custom segments & contacts are in sync across all the channels. Businesses often have stale contact in their CRM or data repositories. About LiveRamp.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Tomorrow People

APRIL 12, 2013

This is the problem that we set out to solve in mid 2011. Campaigns can run for product launches, webinars, conferences etc. CRM Integration. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

This is the problem that we set out to solve in mid 2011. Campaigns can run for product launches, webinars, conferences etc. CRM Integration. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

JULY 15, 2013

But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. But Vocus doesn’t quite match the profile of standard marketing automation products. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

SWZD

JULY 9, 2019

The power of having a customer-first approach, clear metrics, and an independently branded thought leadership program for engaging senior leaders – we talk about these themes and more with Rebecca Stone , vice president of marketing at LiveRamp. Ideal Customer Profiles. We also don’t just focus on ourselves and our product.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

Customer Experience Matrix

JANUARY 22, 2013

GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. Starting price is $30 per month after a 30 day free trial.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Mailmunch

MARCH 29, 2021

It’s a quick, scalable, cost-effective, and flexible way to: Reach and retain customers. Promote products, services, and events. Incentivize customer loyalty. Maintain and nurture customer relationships. You’ll want a complete suite of tools with bulk email options, automations, and customer-responsive capabilities.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Keeping existing customers. Improving productivity among its sales teams. Productivity per sales person. Acquire New Customers.

Top of Funnel 100

Top of Funnel Practices Planning Lead Ranking 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Keeping existing customers. Improving productivity among its sales teams. Productivity per sales person. Acquire New Customers.

Top of Funnel 100

Top of Funnel Practices Planning Lead Ranking 100

ClearVoice

AUGUST 31, 2020

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Circle Studio

JANUARY 10, 2020

Big branding, flashy advertising, slick design, paid influencers and retail experiences have often been seen as “otherworldly” products of B2C and impractical considerations for B2B. In fact, the lines between the two are becoming increasingly blurred as B2B customers increasingly demand B2C-like experiences in their professional lives, too.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. It’s accessed through a web browser, and customer data is stored on cloud infrastructure rather than locally.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. It’s accessed through a web browser, and customer data is stored on cloud infrastructure rather than locally.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Customer Experience Matrix

NOVEMBER 19, 2015

The system relates the content to intent by parsing it for keywords and phrases related to The Big Willow clients' products and services. The company was founded in 2011 and has dozens of clients. The Big Willow uses data from media it serves directly and from the nightly feeds that ad networks and publishers send to media buyers.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

SpotMe Blog

FEBRUARY 2, 2022

Integration exist for CRM, marketing automation systems, and other event registration systems. They offer tools for video editing and production. INXPO offers widgets to help customize the webinar and webcast experience. ON24 offers integration to CRM and marketing automation solutions, and an API. Image by Intrado.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Terminus

JANUARY 29, 2020

CRM: Salesforce. Townsend Security uses Terminus to get greater visibility into their total addressable market (TAM) , determine their ideal customer profile, establish deeper relationships with their partners, and build brand awareness to audiences that traditional methods had been missing. . Headquarters: Olympia, Washington.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

B2B Marketing Directions

JUNE 21, 2015

In 2014, there were nearly 14 times more B2B companies using predictive lead scoring than there were in early 2011. First, these solutions rely heavily on data from a company's CRM and marketing automation systems to construct the scoring model. The market is growing rapidly.

Lead Ranking 45

Lead Ranking Lead Scoring Sales Qualified Leads B2B Marketing 45

B2B Marketing Traction

MAY 19, 2015

It is being implemented by a business owner or product manager rather than the marketing department. It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. SuperOffice created a systematic approach to distributing their blog posts to followers and subscribers and customers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Aberdeen

OCTOBER 25, 2017

Nathan Kontny is the CEO of Highrise , a CRM tool built by the team behind Basecamp. He began his entrepreneurial career with two Y Combinator backed startups: Inkling in 2005 and Draft in 2011. . Here’s the problem: I’m already a customer! Compare “Welcome to our product” to “Hello.

Marketing AI 63

Marketing AI Personalization Paid Search Agency Companies 63

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. Just recently, Gartner stated that “SaaS within the CRM industry could top $4 billion in revenue by 2014. and the segment with the strongest growth is marketing automation.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

Outgrow

MAY 21, 2020

The actor along with 28 real-life employees walks you through their factory and production process, with no clothes on. Furthermore, they help their clients with their pr, digital marketing, and CRM services. AnalogFolk specializes in digital advertising, product innovation, and social media. Allen & Gerritsen. AnalogFolk.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

TaylorMadeIn KEW

JANUARY 28, 2018

The proliferation of digital channels has brought an abundance of tools and technologies that enable us to extract all sorts of data about our markets and customers. We have so much data available to us – about our customers’ buying habits, their issues, their wants and needs – yet where is the human being in the data? Boring B2B?

Creativity 66

Creativity B2B Marketing B2B Paid Search Agency 66