Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

JULY 1, 2011

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. Email marketing metrics.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

JUNE 4, 2011

You could write a blog post titled “Injection molding using engineered resins for automotive products.” An industrial blog will help to establish you/your company’s expertise with free content. Source: HubSpot , The 2011 State of Inbound Marketing). Let’s say you are a Tier II parts manufacturer for the automotive industry.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Ranking 60

Industrial Marketing Today

DECEMBER 17, 2010

With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline. I find it very helpful to write down bullet points to go from objectives to actionable items on a client’s site. Content comes before design.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60