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SEO Clickbait: Pros, Cons & How to Leverage Clickbait for SEO

seo.co

content calculated to maximize reader clicks, attention, and shares. Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks.

SEO 98
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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

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How to Make a Meme That Will Make People Cry (With Laughter)

Hubspot

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. And we could always use some more content. You're aware of all the fuss about visual content lately, right? They Attract Traffic, Likes, and Links.

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Optimizing Your Site for Voice Search: A Detailed Guide

Mailmunch

Any business that wants to get more traffic, needs to start working on the quality of voice search results right now, not waiting for the full adoption of this technology. . The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011).

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A Guide to Structured Data

Brightedge

12 min read Marketers, developers and search engine optimization specialists have been talking about structured data since before 2011, when Google, Bing, Yahoo! Even when new features aren’t competing for your audience’s attention, you could still have problems with getting your content to stand out and grab the attention you are seeking.

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10 Easy hacks to get your content strategy fired-up

Canadian Marketing Association

In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience. So you have buy-in from the boss and you’ve developed a buyer persona to help you guide the themes for your content marketing plan. Look for gold in email correspondence. Ask your best customer.

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10 User Generated Content Campaigns That Actually Worked

Hubspot

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.